The overriding aim of this study is to explore the patterns of thematicevolution, research gap, and the intellectual structure of employer brandingusing bibliometric techniques. The study utilises journal articles indexed ...
While firms operate in an extremely hyper-competitive environment, innovation becomes the invader of the competitive game. Over the past two decades, knowledge management practices have gained considerable attention among ...
Jegashini, K.; Shivany, S.(University of Sri Jayewardenepura, Sri Lanka, 2024)
This research explores the exploitation of compromised Facebook accounts in fraudulent Bitcoin
investment promotions, highlighting the intersection of deceptive marketing practices and
cybercrime. By employing a qualitative ...
Jegashini, K.; Shivany, S.(Faculty of Management Studies, Rajarata University of Sri Lanka, 2024)
In a competitive market for eco-friendly products, MSMEs need effective marketing strategies
to build brand trust and sustainability. Research shows that consumers increasingly prioritize
sustainability in their purchasing ...
Jegashini, K.(Center for Gender Equity and Equality, University of Jaffna, Sri Lanka, 2024)
Purpose: This study examines the perceptions of the gender pay gap in Jaffna’s workforce
to understand how these perceptions influence career choices for both men and women.
It aims to highlight the underlying societal ...
Vinothiny, R.; Jegashini, K.(Center for Gender Equity and Equality, University of Jaffna, Sri Lanka, 2024)
Introduction: A blind girl from Santhapuram, Kilinochchi, Sri Lanka, overcame poverty and
discrimination with resilience, pursuing education despite challenges, inspiring others with
her determination and courage amidst ...
Jegashini, K.; Shivany, S.(Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024)
Artificial Intelligence revolutionizes customer relationship management by
enhancing engagement and loyalty. The research explores the use of AI in CRM
strategies, focusing on personalized approaches. By using AI algorithms ...
Sebarajah, A.(Department of Linguistics, University of Kelaniya, 2017)
The research focuses on fostering speaking skills through Communicative Language Teaching, which has been attempted to be adopted in ESL classrooms in schools in Sri Lanka by the government since the late 1980s. (National ...
There is a considerable demand for English Language Teaching (ELT) in Sri Lanka. Accordingly, the research is based on teaching Academic vocabulary skills in English to the undergraduates as the students had low academic ...
Sebarajah, A.(Department of English Language Teaching, Eastern University, Sri Lanka, 2021)
The concept of learner-centred is traditionally related to student teaching (Ulmer, 1969). Though, “it is not defined in Dewey's work, there exists a clear link from learnercenteredness to the concept of learning through ...
Sebarajah, A.(Swamy Vipulanandha Institute of Aesthetic Studies, Eastern University, Sri Lanka, 2023)
The present research aimed at exploring the students’ perceptions of reading comprehension and their English Language proficiency because the learners were passive in reading comprehension classes at the university. In ...
Ravinthirakumaran, N.; Thennakoon, D.(Sabragamuwa University of Sri Lanka, 2026)
This study investigates the nexus between tourism and economic growth in Sri Lanka from 1990 to 2021 using the Autoregressive Distributed Lag bounds testing approach. GDP growth is employed as the dependent variable, while ...
Premaratna, S.P.; Ravinthirakumaran, N.; Francis, S.J.(Department of Economics, University of Colombo, 2026)
This study examines the macroeconomic implications of the ongoing Middle East conflict for the Sri Lankan economy, with a particular focus on key transmission channels including energy prices, remittances, trade, and ...
Iresha, M.; Anjale, J.; Ravinthirakumaran, N.(CSIBER, 2026)
This study examines the relationship between taxation and economic growth in Sri Lanka over the period 1991 2023, with a particular focus on both short-run dynamics and long-run equilibrium effects. Employing the Autoregressive ...
Rukshan, A.; Premanathan, T.(Faculty of Management and Commerce, South Eastern University of Sri Lanka, 2026)
Global interest in back sourcing has risen due to outsourcing failures, yet research on back sourcing in the facilities management services is limited. This study aims to identify back sourcing reasons in facilities ...
Jegashini, K.; Sathana, V.(Faculty of Management Studies and Commerce, University of Jaffna, Sri Lanka, 2024)
Purpose: This study explores how individuals utilize social media to
establish personal brands, focusing on their impact on professional growth,
networking, and career development, offering valuable insights into ...
The level of stress is an important factor that may have impact on the employees’ behavior. Undesirable level of stress affects overall performance of the organization. In order to getting the work done effectively, ...
Vannarajah, T.L.; Jude Leon, S.A.(Rajarata University of Sri Lanka, 2011)
In the competitive world, employees are very important factor in order to achieve the organizational goals and objectives. So that nowadays firms need employees who are committed to their firms. Intrinsic and extrinsic ...
Praveena, R.; Jude Leon, S.A.(Rajarata University of Sri Lanka, 2011)
Marketers carry out different kinds of promotional strategies to survive their brands in the market place. But most of them fail to succeed, because of the incorrect promotional strategy would be selected, suited to their ...
Vannarajah, T.L.; Jude Leon, S.A.(University of Ruhuna, 2021)
Entrepreneurship is a practicable solution to unemployment issue and it offers a way to increase wealth of
individual and nation. This study focuses on the impact of entrepreneurial motivation on self-employment
intention. ...