Navaratnam, R.; Selvanathan, S.; Selvanathan, E.A.(South Asia Economic Journal, 2025)
Private investment plays a vital role in reducing poverty and fostering economic growth in developing countries through job creation and capital formation. This study investigates the key determinants of private investment ...
Shivany, S.; Dilogini, S.; Jegashini, K.; Thasika, T.(University of Ruhuna, Sri Lanka, 2024)
The field of higher education in Sri Lanka is undergoing significant changes to align with global standards and foster inclusive growth. However, a notable gap exists among universities in measuring gender equality and ...
This study investigates the emerging digital ecosystem of online marketing for startups in the Northern Province of Sri Lanka during the COVID-19 era. Using in- depth interviews with 18 entrepreneurs who started their ...
Jegashini, K.; Sathana, V.(University of Jaffna, Sri Lanka, 2024)
Purpose: This study explores how individuals utilize social media to establish personal brands, focusing on their impact on professional growth, networking, and career development, offering valuable insights into this ...
Jegashini, K.; Shivany, S.(University of Sri Jayewardenepura, Sri Lanka, 2024)
This research explores the exploitation of compromised Facebook accounts in fraudulent Bitcoin investment promotions, highlighting the intersection of deceptive marketing practices and cybercrime. By employing a qualitative ...
Jegashini, K.; Shivany, S.(Rajarata University of Sri Lanka, 2024)
In a competitive market for eco-friendly products, MSMEs need effective marketing strategies to build brand trust and sustainability. Research shows that consumers increasingly prioritize sustainability in their purchasing ...
Jegashini, K.(University of Jaffna, Sri Lanka, 2024)
Purpose: This study examines the perceptions of the gender pay gap in Jaffna’s workforce
to understand how these perceptions influence career choices for both men and women.
It aims to highlight the underlying societal ...
Jegashini, K.; Vinothiny, R.(Center for Gender Equity and Equality, University of Jaffna, Sri Lanka, 2024)
Introduction: A blind girl from Santhapuram, Kilinochchi, Sri Lanka, overcame poverty and
discrimination with resilience, pursuing education despite challenges, inspiring others with
her determination and courage amidst ...
Jegashini, K.; Shivany, S.(Sabaragamuwa University of Sri Lanka, 2024)
Artificial Intelligence revolutionizes customer relationship management by enhancing engagement and loyalty. The research explores the use of AI in CRM strategies, focusing on personalized approaches. By using AI algorithms ...
Sathyakumar, M.; Shivany, S.; Jegashini, K.; Dilogini, S.(University of Jaffna, 2025)
This study aims to explore the communication challenges faced by Deafness and Hard-of-Hearing (DHH) Tamil individuals in Sri Lanka, with a specific focus on sign language-related barriers and the lack of a standardised ...
Dushyenthan, T.(Global journal of management and business research, 2012)
Abstract - Purpose: To examine the impact of interactive marketing on customer satisfaction. Design/methodology/approach: A questionnaire derived from previous studies and the relevant Literature was completed by 100 mobile ...
Pushpanathan, A.; Ithrees, A.G.I.M.(Global Journals Inc. (USA), 2017)
The study will be useful to understand motivation and employees’ job satisfaction in hospitals. The main objective of this study is to examine the relationship between motivation and job satisfaction of doctors and nursing ...
The purpose of this research was to analyze the impact of quality of work life on organizational commitment a department of community based correction. Organizational commitment is a major aspect of organizational success. ...
Rilwan, M.R.M.; Ithrees, A.G.I.M.(International Journal of Academic Research and Development, 2018)
Peoples bank is one of the popular bank in Sri Lanka. There are many branches consist in Sri Lanka and the study conduct in peoples bank of Wariyapola branch. Under the finance service provider there has a big market in ...
Divisional secretariats are the public service organization that provides core public services to the public. The public has a close relationship with Divisional secretariat offices since they are dealing with Divisional ...
Aroosiya, M.A.C.F.; Ithrees, A.G.I.M.; Farwis, M.(Journal of Contemporary Issues in Business and Government, 2021)
The objectives of this study were to identify the level of the motivation and job satisfaction of health workers in Sri Lanka, to study the relationship between motivation and job satisfaction, to study the relationship ...
Aroosiya, M.A.C.F.; Narsheeth, I.S.; Nawela, A.J.M.D.N.B.; Mahir, A.R.M.; Ithrees, A.G.I.M.(American Journal of Interdisciplinary Research and Innovation (AJIRI), 2023)
Working women are often forced to take on multiple duties, such as working at home, and
at the workplace, which can lead to stressful situations. They are also conditioned to be
more obedient, fearful, and incapable ...
In the modern world, the usage of the internet and E-services are becoming more popular. As a result, the banking sectors are also finding it absolutely vital to change their traditional mode of services with the new modes ...
Ithrees, A.G.I.M; Rauf, F.H.A.(SEUSL Journal of Human Resource Management (SEUSLJHRM), 2023)
Organizational Citizenship Behavior (OCB) is very important for organizational success. Job satisfaction is a significant variable in predicting citizenship behaviors. It is very essential to identify and promote the level ...