• Factors Influencing Adoption of Digital Marketing by the Supermarkets in Sri Lanka 

  Jayamali, M.D.R.; Rukshan, A.; Kajanthy, V. (AIS Electronic Library (AISeL), 2023-12-02)

  Digital marketing is quickly becoming more popular for product sourcing, allowing businesses to engage with customers and gain a competitive edge. In an ever-changing business environment, supermarkets need to create a ...
• A quantitative approach to usability evaluation of web sites 

  Rukshan, A.; Baravalle, A. (University of East London, UK, 2011-01-01)

  Web usability arose as research field at the very beginning of the Internet era. The term "Internet" was formally defined in October 1995; nevertheless Nielsen wrote his first article on web usability in May 1995, and ...
• Automated usability testing: Analysing asia web sites 

  Rukshan, A.; Baravalle, A. (University of Kelaniya, Sri Lanka, 2012-11-30)

  Web usability is continuing to be a pressing problem. For number of years researchers have been developed tools for doing automatic web usability testing. This study uses our own PHP, and MySQL based tool AWebHUT: Automated ...
• Natural Language Web Interface for Database (NLWIDB) 

  Rukshan, A.; Rukshan, P.; Mahesan, S. (SEUSL, 2013-07-07)

  It is a long term desire of the computer users to minimize the communication gap between the computer and a human. On the other hand, almost all ICT applications store information in to databases and retrieve from them. ...
• An ICT-based real-time surveillance system for controlling dengue epidemic in Sri Lanka 

  Rukshan, A.; Miroshan, A. (Faculty of Management Studies and Commerce, University of Jaffna, 2014-05-16)

  Dengue is a notifiable communicable disease in Sri Lanka since 1996. Dengue fever spread rapidly among people living in most of the districts of Sri Lanka. The present notification system of dengue communicable diseases ...
• Cross-Cultural Web Design Guidelines 

  Rukshan, A.; Thompson, N.; Murray, D. (ACM, 2017-04-04)

  Adapting web pages to cultural preferences has been shown to improve communication effectiveness. However, the lack of a set of research-based web design guidelines or best practices renders the creation of culturally ...
• Cross-Cultural Web Usability Model 

  Rukshan, A.; Thompson, N.; Murray, D. (Springer, Cham, 2017-10-04)

  Research shows that different user interfaces are needed for successful communication with different cultural groups, yet studies on cross-cultural website usability are limited. This research works towards creating a ...
• Usability Perceptions of Culturally Adapted Web Pages 

  Rukshan, A.; McGill, T.; Thompson, N.; Murray, D. (f AIS Electronic Library (AISeL), 2021)

  The internationalization of websites should lead to highly usable web pages with excellent user experience. As a result, the understanding and implementation of users’ preferences for functionality, look, feel, and aesthetics ...
• The Impact of Social Media Marketing Activities on Consumers Purchase Intention towards Handloom Clothes in Eastern Province, Sri Lanka 

  Noufa, S.S.; Rukshan, A.; Shanmuganathan, K. (Department of Business Management, Wayamba University of Sri Lanka, 2022-12-30)

  Nowadays, Social Media Marketing (SMM) is a powerful promotional tool for influencing consumers’ purchase intention. The aim of this study is to explore the impact of SMM activities such as entertainment, customization, ...
• Human Resource Management Practices and Corporate Entrepreneurship; an Empirical Study in Sri Lankan SMEs 

  Mathushan, P.; Pushpanathan, A. (Sri Lanka Forum of Entrepreneurship, 2022-03-25)

  Entrepreneurial activities are regularly started and completed by people inside the firms. Firms by themselves sit idle. Most aggregate activities that occur inside organizations combine their exercises. During the last ...
• A Phenomenological Review of Machiavellianism in Organizations 

  Selvarajan, P.; Senarathna, W.A.N.M. (University of Kelaniya, 2023-04-28)

  The study intended to investigate the phrase of Machiavellianism within the organizations in Sri Lanka. Previous literature supported to identify the characteristics of high Mach people in the organizations and societies. ...
• Student Performulator: A Tracking System for Performance Measurement of Undergraduates Using Convolutional Neural Networking Model 

  Satheeskumar, T.; Selvarajan, P. (Open University of Sri Lanka, 2022-03-31)

  At present, all the higher educational institutions attempt to ensure their quality in various aspects to meet the local and international standards. In this context, however, most university students lack knowledge of ...
• The Challenges faced by Women Entrepreneurs in Jaffna District of Sri Lanka 

  Selvarajan, P.; Thayani, S. (Faculty of Commerce and Management, Eastern University of Sri Lanka, 2022-11-28)

  This research intends to investigate the challenges faced by women entrepreneurs in the in the Jaffna District of Sri Lanka. Today, women entrepreneurs’ participation is a key factor in the economy. However, in Northern ...
• Factors Affecting Purchasing Behaviour Towards Textiles in the Negombo Area, Sri Lanka 

  Fernando, P.J.L.R.; Selvarajan, P. (Open University of Sri Lanka, 2022-03-31)

  This study explored the demographic and socio-economic factors which affect on the purchasing behaviour towards textiles in Negombo area of Sri Lanka. The objective of this study is to investigate the factors affecting ...
• The Impact of Salespersons' Interaction on Customer Satisfaction of Textile Shops: A Study in Kiribathgoda Area 

  Selvarajan, P.; Perera, M.L.J. (Wayamba University of Sri Lanka, 2021-07-02)

  All businesses are trying to win the market by competing with other rivalries. Textile industry is not exceptional for that. Textile shops are also one of the well-known retail markets in the industry that depend on the ...
• An Evaluation of Career Opportunities for Project Management Graduates in Sri Lanka 

  Selvarajan, P.; Sivapragasham, P.; Bandara, G. (Faculty of Management Studies, Rajarata University, 2021-12-31)

  This paper presents and discusses the results of a study on the career opportunities for project management graduates from the state Universities in Sri Lanka. Currently there is only one Project Management degree in Sri ...
• Towards cultural translation of websites: a large-scale study of Australian, Chinese, and Saudi Arabian design preferences 

  Rukshan, A.; Thompson, N.; Murray, D. (Taylor and Francis, 2017-01-06)

  Since websites are developed and maintained by different cultures, web page design may be influenced by the originating culture. This study examines the usage of design attributes between Australian, Chinese, and Saudi ...
• Cultural Factors and the Role of Privacy Concerns in Acceptance of Government Surveillance 

  Thompson, N.; McGill, T.; Bunn, A.; Rukshan, A. (John Wiley & Sons, Inc, 2020-04-27)

  Though there is a tension between citizens' privacy concerns and their acceptance of government surveillance, there is little systematic research in this space and less still in a cross-cultural context. We address the ...
• The Influence of User Culture on Website Usability 

  Rukshan, A.; Thompson, N.; McGill, T.; Murray, D. (Academic Press, Inc, 2021-02-11)

  Modern web technologies provide a highly customizable and dynamic interaction medium, yet their potential to accommodate individual user preferences and needs is largely untapped. This research empirically demonstrates the ...
• Mediated Mediation Model to Examine the Nexus among Entrepreneurship Skills, Entrepreneurship Attitude, Entrepreneurship Intention and Start-up Preparation of the Undergraduates in the Selected Universities in Sri Lanka 

  Pushpanathan, A.; Thevanes, N. (aculty of Management Studies and Commerce, University of Sri Jayewardenepura, Nugegoda, Sri Lanka, 09-12-21)

  This study investigates the relationships among entrepreneurship skills, entrepreneurship attitude, entrepreneurship intention, and start-up preparation. Researchers have designed a conceptual model and constructed ...

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