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Now showing items 1-20 of 92

An Analysis of Consumer Vulnerability during COVID-19 Pandemic Situation in Sri Lanka

Weerasinghe, K.P.W.D.R.; Selvarajan, P. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2021)

The COVID-19 pandemic is a critical situation tracking the global outbreak and make substantial changes in human life. Consumer vulnerability is multidimensional and occurs when a person is powerless, out of control, and ...
Automated usability testing: Analysing asia web sites

Rukshan, A.; Baravalle, A. (University of Kelaniya, Sri Lanka, 2012-11-30)

Web usability is continuing to be a pressing problem. For number of years researchers have been developed tools for doing automatic web usability testing. This study uses our own PHP, and MySQL based tool AWebHUT: Automated ...
Buyers’ Awareness of the Traffic Light Color Coding System Introduced for Packages of Soft Drinks: A study conducted in Kekirawa Town Area

Weerasinghe, K.P.W.D.R.; Selvarajan, P. (University of Sri Jayewardenepura, 2018)

The research study aimed to investigate the Buyers’ awareness of the Traffic Light Color Coding System introduced for packages of soft drinks. According to the rises of number of diabetes cases, the Health Ministry of Sri ...
The Challenges faced by Women Entrepreneurs in Jaffna District of Sri Lanka

Selvarajan, P.; Thayani, S. (Faculty of Commerce and Management, Eastern University of Sri Lanka, 2022-11-28)

This research intends to investigate the challenges faced by women entrepreneurs in the in the Jaffna District of Sri Lanka. Today, women entrepreneurs’ participation is a key factor in the economy. However, in Northern ...
Changing Life Patterns of Displaced Plantation Community in Vavuniya district after the independence

Selvarajan, P.; Maadhavan, M. (Sociological Association of Sri Lanka, 2009)

This research study analyses how far the life patterns of displaced plantation community has been changed after their displacement from their native place to Vavuniya district. For the purpose of this study, researchers ...
COMBINATION STRATEGY AND ORGANIZATIONAL PERFORMANCE: BANKING INDUSTRIES IN VAVUNIYA DISTRICT, SRI LANKA

Pushpanathan, A. (Rajiv Academy for Technology and Manaement, Mathura, India, 2009-02)

Combination strategy is to be viable over the long run, and in many cases, to be associated with superior performance. In general, it was suggested that businesses successfully combining low costs and differentiation ...
Computational Topology in Model Based Enterprise for Manufacturing: Mathematical Framework and Specialized Language

Thevaka, S.; Kannan, K. (The International Research & Development Institution (TIRDI), 2019)

This paper presents computational topology techniques for Model Based Enterprise (MBE) focusing on manufacturing as reconstruction of surfaces with boundary, where all shapes of objects considered as assumed to be embedded ...
Consumer Attitudes toward Ready–To–Eat Packed Food Items (With Special Reference to Jaffna Divisional Secretariat Division)

Meenambekai, R.; Selvarajan, P. (Faculty of Management and Finance, University of Colombo, Sri Lanka, 2012)

Ready- to- Eat packed food items play a key role among the people in today’s busy lifestyle. It is observed that there is a huge flow of products into the consumer market in Jaffna district after the post conflict period. ...
Consumer Perception towards Genetically Modified Products: A Study in Vavuniya

Selvarajan, P.; Weerasinghe, K.P.W.D.R. (Rajarata University of Sri Lanka, 2018)

This study aimed to investigate the consumer perception towards genetically modified products. Genetic modification is a specified set of gene-technology that alters the genetic machinery of living organisms such as animals, ...
Contemporary Asian Culture and its impact on Organizational Behavior

Selvarajan, P. (University of Kelaniya, Colombo, 2011)

This paper explores the influence of prevailing Asian culture on Sri Lankan Organizational Behavior. In an increasingly globalized organizational environment it is inevitable that the people organizations change their ...
CORPORATE SOCIAL RESPONSIBILITY (CSR) ACTIVITIES AND BRAND EQUITY OF DIALOG AXIATA PLC, SRI LANKA.

Madubashini., D.K.; Pushpanathan, A. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2020)

The concept of corporate social responsibility is an emerging concept and widespread notion among business communities and other aspects in recent decades. The Sri Lankan telecommunications industry has undergone several ...
Cost Effective Transport Arrangement and Its distribution of Water Supply in Sri Lanka

Thevaka, S.; Thayaparan, A. (Executive Education & Professional Development, Universiti Utara Malaysia, 2020)

The objectives of the study are to find the optimal solution that minimizes transportation cost by choosing economical route for transportation the pipes for water supply from different stores to the particular sites and ...
A Critical Evaluation of Resonant and Dissonant Leadership and their implications during the COVID-19 Pandemic Situation in Sri Lanka

Selvarajan, P. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2020)

There are various leadership styles practised by managers in different organizations in different situations. Leaders can develop multiple mechanisms to mitigate cognitive and behavioural risks and prevent future issues ...
Cross-Cultural Web Design Guidelines

Rukshan, A.; Thompson, N.; Murray, D. (ACM, 2017-04-04)

Adapting web pages to cultural preferences has been shown to improve communication effectiveness. However, the lack of a set of research-based web design guidelines or best practices renders the creation of culturally ...
Cross-Cultural Web Usability Model

Rukshan, A.; Thompson, N.; Murray, D. (Springer, Cham, 2017-10-04)

Research shows that different user interfaces are needed for successful communication with different cultural groups, yet studies on cross-cultural website usability are limited. This research works towards creating a ...
Cultural Factors and the Role of Privacy Concerns in Acceptance of Government Surveillance

Thompson, N.; McGill, T.; Bunn, A.; Rukshan, A. (John Wiley & Sons, Inc, 2020-04-27)

Though there is a tension between citizens' privacy concerns and their acceptance of government surveillance, there is little systematic research in this space and less still in a cross-cultural context. We address the ...
CUSTOMER PREFERENCE AND SATISFACTION: A COMPARATIVE STUDY BETWEEN SRI LANKA INSURANCE COMPANY AND CEYLINCO INSURANCE COMPANY IN VAVUNIYA DISTRICT

Inthuza, S.; Pushpanathan, A. (University of Colombo, 2012-12)

The insurance industry provides protection against financial losses resulting from a variety of hazards. There are various insurance companies provide its service to peoples in Vavuniya District. The present study is to ...
Customer Satisfaction in the Banking Industry (Special reference to Vavuniya District)

Selvarajan, P. (University of Sri Jayewardenepura, 2008)

This research study aimed to identify the level of customer satisfaction in different banks in Sri Lanka. The major problem associated with this research study is to identify the leading bank in the industry through customer ...
Demographic Profiling and the Organizational Citizenship Behaviour A Study among the Graduate Trainees in Batticaloa District of Sri Lanka

Selvarajan, P.; Sreepriya, S. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2021)

: The Sri Lankan government has executed a programme island-wide for the placement of 50,000 Unemployed Graduates for the first time with effect from September 2020. Past literature proved that there is a relationship ...
Determinants of Students’ Interest in Learning Quantitative Techniques among Undergraduates in Sri Lanka

Thevaka, S.; Thayaparan, A. (Asian Institute of Research, 2018)

This study explored the factors affecting the interest of students in learning quantitative technique subjects among the faculty of business studies third and fourth-year students in Vavuniya Campus, Vavuniya, Sri Lanka. ...

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