Abstract:
Quick Response code-based payment systems (QRPS) have gained increasing popularity due to their simplicity, cost-effectiveness, and compatibility with mobile technologies. Despite these advantages, the adoption of QRPS within the hotel sector remains relatively limited. This research seeks to identify the key factors influencing QRPS adoption from a hotel industry perspective. Drawing from a comprehensive review of the QRPS literature, we propose a conceptual model grounded in the Technology– Organization–Environment (TOE) framework. The model incorporates technological factors including perceived benefits, perceived compatibility, perceived information transparency, and perceived complexity; organizational factors including organizational innovativeness, organizational learning capability, and top management support; and environmental factors including consumer pressure, trading partner readiness, and government support. Furthermore, this study extends the TOE framework by integrating perceived trust as both a direct determinant and a moderating variable, acknowledging its critical role in the adoption of financial technologies in the hospitality industry. The proposed model will be empirically tested by collecting data from hotel managers in future research and aims to offer valuable insights for both academic scholars and policy makers seeking to enhance digital payment adoption in emerging economies.
