The overriding aim of this study is to explore the patterns of thematicevolution, research gap, and the intellectual structure of employer brandingusing bibliometric techniques. The study utilises journal articles indexed ...
While firms operate in an extremely hyper-competitive environment, innovation becomes the invader of the competitive game. Over the past two decades, knowledge management practices have gained considerable attention among ...
Jegashini, K.; Shivany, S.(University of Sri Jayewardenepura, Sri Lanka, 2024)
This research explores the exploitation of compromised Facebook accounts in fraudulent Bitcoin
investment promotions, highlighting the intersection of deceptive marketing practices and
cybercrime. By employing a qualitative ...
Jegashini, K.; Shivany, S.(Faculty of Management Studies, Rajarata University of Sri Lanka, 2024)
In a competitive market for eco-friendly products, MSMEs need effective marketing strategies
to build brand trust and sustainability. Research shows that consumers increasingly prioritize
sustainability in their purchasing ...
Jegashini, K.(Center for Gender Equity and Equality, University of Jaffna, Sri Lanka, 2024)
Purpose: This study examines the perceptions of the gender pay gap in Jaffna’s workforce
to understand how these perceptions influence career choices for both men and women.
It aims to highlight the underlying societal ...
Vinothiny, R.; Jegashini, K.(Center for Gender Equity and Equality, University of Jaffna, Sri Lanka, 2024)
Introduction: A blind girl from Santhapuram, Kilinochchi, Sri Lanka, overcame poverty and
discrimination with resilience, pursuing education despite challenges, inspiring others with
her determination and courage amidst ...
Jegashini, K.; Shivany, S.(Faculty of Management Studies Sabaragamuwa University of Sri Lanka Belihuloya, Sri Lanka, 2024)
Artificial Intelligence revolutionizes customer relationship management by
enhancing engagement and loyalty. The research explores the use of AI in CRM
strategies, focusing on personalized approaches. By using AI algorithms ...
Sebarajah, A.(Department of Linguistics, University of Kelaniya, 2017)
The research focuses on fostering speaking skills through Communicative Language Teaching, which has been attempted to be adopted in ESL classrooms in schools in Sri Lanka by the government since the late 1980s. (National ...
There is a considerable demand for English Language Teaching (ELT) in Sri Lanka. Accordingly, the research is based on teaching Academic vocabulary skills in English to the undergraduates as the students had low academic ...
Sebarajah, A.(Department of English Language Teaching, Eastern University, Sri Lanka, 2021)
The concept of learner-centred is traditionally related to student teaching (Ulmer, 1969). Though, “it is not defined in Dewey's work, there exists a clear link from learnercenteredness to the concept of learning through ...
Sebarajah, A.(Swamy Vipulanandha Institute of Aesthetic Studies, Eastern University, Sri Lanka, 2023)
The present research aimed at exploring the students’ perceptions of reading comprehension and their English Language proficiency because the learners were passive in reading comprehension classes at the university. In ...
Samarakoon, J.C.; Sivanenthira, S.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
This study examines the influence of Search Engine Optimization (SEO) on consumer decision-making in the e-commerce hotel sector in the Matara District, Sri Lanka. The study concentrates on three important dimensions of ...
Peiris, T.C.K.; Weerasinghe, K.P.W.D.R.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
This study investigates the impact of Instagram travel influencers' credibility on the destination choice of young travelers in the Kalutara District of Sri Lanka. Grounded in Source Credibility Theory, four dimensions of ...
Navarathinarasa, S.; Dushyenthan, T.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
Tourism plays a significant role in the economic development of Sri Lanka, with emerging destinations such as Jaffna District gaining increasing attention due to their unique cultural heritage, historical significance, and ...
Dissanayaka, D.M.C.J.; Sivanenthira, S.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
Tourists' satisfaction is a complex phenomenon that has been widely researched in the field of tourism. The study results indicate that all five independent variables; accommodation quality, tourist attractions, service ...
Sasmini, B.G.V.; Kajanthy, V.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
In recent years, digital marketing has experienced rapid growth, transforming how tourism experiences are promoted and consumed worldwide. With the global rise in sustainable travel trends and digital marketing innovations, ...
Shawwaf, M.R.M.; Weerasinghe, K.P.W.D.R.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
The integration of Artificial Intelligence (AI) into marketing is reshaping professional practice and influencing the career aspirations of future marketers. However, empirical evidence on how AI affects marketing ...
Anuththara, M.S.; Dushyenthan, T.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
Buy Now Pay Later (BNPL) services have rapidly emerged as a popular financial technology payment option that is spreading worldwide. The increasing use of BNPL services has transformed consumer purchasing behaviour by ...
Gunarathna, S.R.Y.; Dushyenthan, T.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
Sensory marketing has emerged as a key trend in the retail sector to appeal to the consumers'
sense of sight, sound, smell, taste and touch to drive their buying decisions. This research
was conducted to assess the ...
Madhuwanthi, P.D.S.A.; Jude Leon, S.A.(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
Over the past few years, Virtual Reality technology (VR) has become a promising marketing innovation in the hospitality industry owing to the advantages it provides in enhancing customer experiences as well as reducing ...