• The Moderating Effect of Employee Well-Being between Employee Engagement and Firm Performance: Evidence from the Apparel Industry in Sri Lanka 

  Mathushan, P.; Kengatharan, N. (Faculty of Commerce and Management Studies University of Kelaniya, 2022-06-16)

  Owing to globalization and dynamic business environment, organizations quest for sustaining their business performance by crafting various compelling strategies. Recently, employee engagement and well-being have gained ...
• Role of Big Data in Human Resource Management: A Review and Bibliometric Analysis 

  Mathushan, P.; Gamage, A.S.; Thero, V.W. (Department of Human Resource Management, University of Kelaniya, 2022-12-31)

  During the last decades, big data has been recognized as a salient enabler of human resource management performance. Although increasing academic attention on big data in human resource management has been generated, there ...
• Research on Authentic Leadership Literature Based on The Scopus: A Co-Word Clustering Analysis 

  Mathushan, P.; Gamage, A.S. (University of Kelaniya, 2024)

  In contemporary discourse, the adjective authentic has increasingly been affixed to the term leadership to enrich the scholarly examination of Leadership and broaden its applicability within organisational contexts. The ...
• Is Quiet Quieting Real ?. Evidence from a Developing Country 

  Mathushan, P.; Opatha, H.H.D.N.P.; Kengatharan, N. (Department of Human Resource Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, Sri Lanka., 2024-12-31)

  The phenomenon of Quiet Quitting has been a subject of academic and professional discourse for a considerable period. Although many definitions and justifications for Quiet Quitting have been suggested, no study has ...
• Knowledge mapping of human resource analytics research: A visual analysis Using CiteSpace and VOSviewer 

  Mathushan, P.; Juniarti, A.T. (Publikasi Media Discovery Berkelanjutan in collaboration with Universitas Pasundan, Bandung, Indonesia, 2023)

  The present study aims to explore human resource analytics literature using a systematic literature review and bibliometric analysis. A sum of 179 articles extracted from the Scopus database for the years 2015–2022 ...
• Nexus of Green Transformational Leadership, GHRM, Green Innovation, and Environmental Performance: Insights from SMEs and Social Entrepreneurs in Sri Lanka 

  Vasudevan, A.; Mathushan, P.; Opatha, H.H.D.N.P.; Kengatharan, N.; Nirojan, J. (Creative Publishing House, 2024)

  Green Human Resource Management (GHRM) is a salient investment for firms to stay sustainably competitive and is instrumental in enhancing organisational environmental performance for natural environmental sustainability. ...
• Human Resource Management Practices and Firm Innovation: An Empirical Study in Sri Lankan SMEs 

  Mathushan, P.; Gamage, A. (The Turner School of Entrepreneurship and Innovation, Bradley University, The Small Business Institute, 2024)

  In the modern business world, organisations are confronting a severe competitive and unceasingly changing condition. In this context, innovation has gained significant popularity in management and entrepreneurship literature ...
• The nexus of transformational leadership, self-efficacy, and employee creativity: a bibliometric investigation and partial least square structural equation modelling 

  Mathushan, P. (Inderscience Publishers, 2025-04-01)

  Research on the nexus of transformational leadership style and employee creativity remains far less focused in developing country contexts, and the findings are fragmented. The overriding aim of this study is to critically ...
• Determinants of Private Investment in Sri Lanka 

  Navaratnam, R.; Selvanathan, S.; Selvanathan, E.A. (South Asia Economic Journal, 2025)

  Private investment plays a vital role in reducing poverty and fostering economic growth in developing countries through job creation and capital formation. This study investigates the key determinants of private investment ...
• Fostering Gender Equality in Higher Education: Integrating Outcome-Based Measures into Review Manuals to Enhance the Quality Assurance in Sri Lankan State Universities 

  Shivany, S.; Dilogini, S.; Jegashini, K.; Thasika, T. (University of Ruhuna, Sri Lanka, 2024)

  The field of higher education in Sri Lanka is undergoing significant changes to align with global standards and foster inclusive growth. However, a notable gap exists among universities in measuring gender equality and ...
• The Emerging Digital Ecosystem of Online Marketing for Startups in the Covid-19 Era: Insights from Northern Province Sri Lanka. 

  Shivanya, S.; Dilogini, S.; Jegashini, K.; Pathmaraj, P. (Eastern University, Sri Lanka, 2024)

  This study investigates the emerging digital ecosystem of online marketing for startups in the Northern Province of Sri Lanka during the COVID-19 era. Using in- depth interviews with 18 entrepreneurs who started their ...
• PERSONAL BRANDING THROUGH SOCIAL MEDIA: THE ROLE OF PERSONAL BRANDING ON PROFESSIONAL GROWTH, NETWORKING, AND CAREER DEVELOPMENT 

  Jegashini, K.; Sathana, V. (University of Jaffna, Sri Lanka, 2024)

  Purpose: This study explores how individuals utilize social media to establish personal brands, focusing on their impact on professional growth, networking, and career development, offering valuable insights into this ...
• Deceptive Social Media Marketing Tactics Utilizing Compromised Facebook accounts to Promote Fraudulent Bitcoin investment crimes: Evidence from Sri Lankan Facebook users 

  Jegashini, K.; Shivany, S. (University of Sri Jayewardenepura, Sri Lanka, 2024)

  This research explores the exploitation of compromised Facebook accounts in fraudulent Bitcoin investment promotions, highlighting the intersection of deceptive marketing practices and cybercrime. By employing a qualitative ...
• BUILDING BRAND TRUST AND SUSTAINABILITY OF MSMES THROUGH STORYTELLING: STRATEGIES FOR MARKETING ECO-FRIENDLY PRODUCTS 

  Jegashini, K.; Shivany, S. (Rajarata University of Sri Lanka, 2024)

  In a competitive market for eco-friendly products, MSMEs need effective marketing strategies to build brand trust and sustainability. Research shows that consumers increasingly prioritize sustainability in their purchasing ...
• Exploring the Gender Pay Gap: Insights from Jaffna's Workforce 

  Jegashini, K. (University of Jaffna, Sri Lanka, 2024)

  Purpose: This study examines the perceptions of the gender pay gap in Jaffna’s workforce to understand how these perceptions influence career choices for both men and women. It aims to highlight the underlying societal ...
• A Blind Woman's Journey of Education and Empowerment Against Gender-Based Harassment 

  Jegashini, K.; Vinothiny, R. (Center for Gender Equity and Equality, University of Jaffna, Sri Lanka, 2024)

  Introduction: A blind girl from Santhapuram, Kilinochchi, Sri Lanka, overcame poverty and discrimination with resilience, pursuing education despite challenges, inspiring others with her determination and courage amidst ...
• REVOLUTIONIZING CRM: HOW AI PERSONALIZATION IS SHAPING THE FUTURE OF E-COMMERCE FROM THE CUSTOMER'S PERSPECTIVE 

  Jegashini, K.; Shivany, S. (Sabaragamuwa University of Sri Lanka, 2024)

  Artificial Intelligence revolutionizes customer relationship management by enhancing engagement and loyalty. The research explores the use of AI in CRM strategies, focusing on personalized approaches. By using AI algorithms ...
• Identifying the Challenges Faced by Deaf and Hard-of-Hearing Tamil Individuals in Sri Lanka: A Study on Sign Language Barriers 

  Sathyakumar, M.; Shivany, S.; Jegashini, K.; Dilogini, S. (University of Jaffna, 2025)

  This study aims to explore the communication challenges faced by Deafness and Hard-of-Hearing (DHH) Tamil individuals in Sri Lanka, with a specific focus on sign language-related barriers and the lack of a standardised ...
• Interactive Marketing And Its Impact On Customer Satisfaction – The Study Of Mobile Communication Service Providers In Jaffna Sri Lanka ( A Comparative Study Of Dialog And Mobitel) 

  Dushyenthan, T. (Global journal of management and business research, 2012)

  Abstract - Purpose: To examine the impact of interactive marketing on customer satisfaction. Design/methodology/approach: A questionnaire derived from previous studies and the relevant Literature was completed by 100 mobile ...
• The Nexus between Motivation and Employees’ Job Satisfaction Special Reference to Base hospitals in Ampara District. 

  Pushpanathan, A.; Ithrees, A.G.I.M. (Global Journals Inc. (USA), 2017)

  The study will be useful to understand motivation and employees’ job satisfaction in hospitals. The main objective of this study is to examine the relationship between motivation and job satisfaction of doctors and nursing ...

View more