• Employees' Stress and its impact on their Performance in District Secretariat - Jaffna 

  Jude Leon, S.A. (University of Jaffna, 2013)

  The level of stress is an important factor that may have impact on the employees’ behavior. Undesirable level of stress affects overall performance of the organization. In order to getting the work done effectively, ...
• Reward System and Employee Motivation in Ceylon Electricity Board, Jaffna 

  Vannarajah, T.L.; Jude Leon, S.A. (Rajarata University of Sri Lanka, 2011)

  In the competitive world, employees are very important factor in order to achieve the organizational goals and objectives. So that nowadays firms need employees who are committed to their firms. Intrinsic and extrinsic ...
• The impact of Promotional Strategies on Brand Awareness - Special Reference to Full Cream Milk Powder Brands available in Vavuniya District 

  Praveena, R.; Jude Leon, S.A. (Rajarata University of Sri Lanka, 2011)

  Marketers carry out different kinds of promotional strategies to survive their brands in the market place. But most of them fail to succeed, because of the incorrect promotional strategy would be selected, suited to their ...
• Impact of Entrepreneurial Motivation on Self Employment Intention among Youth with Special Reference to Advanced Technological Institutes (ATIs) in Jaffna and Trincomalee. 

  Vannarajah, T.L.; Jude Leon, S.A. (University of Ruhuna, 2021)

  Entrepreneurship is a practicable solution to unemployment issue and it offers a way to increase wealth of individual and nation. This study focuses on the impact of entrepreneurial motivation on self-employment intention. ...
• Employee’s Job Satisfaction and Job Performance in Jaffna Zonal Education Office 

  Jude Leon, S.A.; Vannarajah, T.L.; Ramajeyam, T. (Rajarata University of Sri Lanka, 2014)

  Recognizing human resources as a critical asset, this research focuses on the relationship between employee job satisfaction and job performance within the Jaffna Zonal Education Office in Sri Lanka. The primary objective ...
• Barriers to Digital Marketing Adoption among Tourism MSMEs: Evidence from Post-War Northern Sri Lanka 

  Jude Leon, S.A.; Sivanenthira, S.; Dushyenthan, T. (Federation of Global Tamils, 2025)

  Globally, economic development through entrepreneurship remains a primary focus. Particularly, tourism Micro Small Medium Enterprises (MSMEs) play a significant role in fostering economic growth and development, especially ...
• Problems and Prospects of Agricultural Marketing: Considering Agricultural Industry in Sri Lanka. 

  Sahanujan, K.; Jude Leon, S.A. (University of Toronto, 2025)

  Dominating contemporary challenges make farmers stuck in the middle and compelled them to strive for capitalizing market opportunities. Thus, this study aims to reveal the problems and prospects of agricultural marketing. ...
• Suspending disbelief at work: theoretical foundations and implications for human resource management 

  Vivek, R.; Ithrees, A. G. I. M. (Информатика. Экономика. Управление// Informatics. Economics. Management, 2026)

  The concept of suspension of disbelief, originally rooted in literary and aesthetic theory, has increasingly gained relevance across psychology, education, philosophy, and organizational studies. In organizational contexts, ...
• Mining for Insights: An Evaluation of Association Rules for Household Water Perception Data 

  Satheeskumar, T.; Satheeskumar, T.; Selvarajan, P. (National Water Supply & Drainage Board (NWSDB),Sri Lanka and the International Water Association (IWA),, 2026)

  Understanding household perceptions of water quality and safety is essential for effective water management and public health planning. This study analyses household water perception data from Sri Lanka’s Northern Province ...
• Hybrid CNN-SVM model for face mask detector to protect from a seasonal allergy 

  Thevaka, S.; Suthesan, K. (Trinco Campus of the Eastern University of Sri Lanka, 2024)

  Masks used to avoid the spread of the infection to be used especially in closed and crowded environments, the people should continue wearing face mask which can protect from seasonal allergies. It reduces the symptoms ...
• A CNN-LSTM Technique Based Optimization Model for Estimating Obesity Level 

  Thevaka, S.; Deegalla, S.; Viththakan, S. (Faculty of Medical Sciences, University of Sri Jayewardenapura, 2024)

  Obesity is a rapidly increasing global health concern linked to numerous chronic diseases and significant healthcare challenges, emphasizing the need for accurate early prediction and intervention strategies. This study ...
• Human Resource Management Practices and Firm Innovation: An Empirical Study in Sri Lankan SMEs 

  Mathushan, P.; Shantha, A. (Small Business Institute, 2024)

  In the modern business world, organisations are confronting a severe competitive and unceasingly changing condition. In this context, innovation has gained significant popularity in management and entrepreneurship ...
• The Evolution of Humorous Leadership: Mapping Intellectual Structures and Research Frontiers 

  Mathushan, P.; Opatha, H.H.D.N.P.; Nirojan, J.; Kengatharan, N. (University of Sri Jayewardenepura, 2025)

  Humour in leadership has emerged as a significant factor influencing employee wellbeing and organisational success. Despite growing interest among scholars and practitioners, research in this field has remained fragmented. ...
• The State Of Employee Engagement Research: Current Trends And Future Directions From The Bibliometric Lens 

  Mathushan, P.; Gamage, A.S.; Nanthagopan, Y.; Kengatharan, N. (Faculty of Management Studies and Commerce University of Sri Jayewardenepura, 2026)

  Employee engagement has emerged as a prominent focus in organisational research due to its substantial influence on productivity and organisational effectiveness. Despite the breadth of existing literature, notable gaps ...
• AI in Action: Shaping Consumer Decisions in Global Commerce 

  Rukshan, A. (Dr. Umayal Ramanathan College for Women Karaikudi-630003, Tamil Nadu, India, 2026)

  Artificial Intelligence (AI) is fundamentally transforming global commerce by reshaping how organizations understand, influence, and predict consumer decision-making. Global investment in AI-driven systems continues to ...
• Boosting Employee Motivation: The Strategic Power of Gamification in Learning and Training 

  Rukshan, A.; Prasheenaa, A. (Shanlax Publications, 2026)

  Employee motivation is a critical driver of organizational performance, learning effectiveness, and long-term competitiveness. In recent years, gamification has gained prominence as a strategic approach to enhancing ...
• Enhancing living and economic sustainability through community based tourism activities in Mahakanadarawa, Anuradhapura, Sri Lanka 

  Dayangana, K.T.L.U.S.; Gamlath, G.R.M. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2019)

  This research explores the potentials and possibilities to promote HCA in the Mahakanadarawa area focusing the factors such as; capacity of the communities, natural and manmade resources, institutions, merits/demerits ...
• Capital Structure Approaches and Firm Return: A Comparative Analysis of Banking and Insurance Companies Listed in the Colombo Stock Exchange in Sri Lanka 

  Gamlath, G.R.M. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2018)

  inancing decisions are one of the most critical areas under the purview of financial managers. These decisions have direct impact on capital structure approaches and firm return. Capital structure decisions affect the ...
• Impact of Financial Leverage on Firm Growth of Sri Lankan Listed Companies 

  Gamlath, G.R.M. (Faculty of Management, Uwa Wellassa University, 2019)

  This study investigates the impact of financial leverage on firm growth based on the data concerning twenty (20) listed companies in Sri Lanka during the five years ranging from 2013 to 2017. The study measures the firm ...
• Effects of Working Capital Approaches and Firm’s Returns of Sri Lankan Listed Non-Financial Companies 

  Gamlath, G.R.M. (Faculty of Management, Uva Wellassa University., 2021)

  The aim of this study is to find out the effects of aggressive/conservative working capital management policies; (both investment and financing policies) have on firms’ returns for 172 Sri Lankan listed non-financial ...

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