• Fuzzy C-Means Clustering of Work-Life Boundary Styles: 31 Applications for Smart Library Workforces and User Behaviour Analysis 

  Thevaka, S.; Selvarajan, P. (4th International Research Conference of National Library of Sri Lanka, 2025)

  This study employs Fuzzy C-Means (FCM) clustering to analyze work-life boundary patterns, with direct applications in Library science and smart nation initiatives. By analyzing behavioural data, we identified three wellbeing ...
• AI Usage by Students in Business Information Systems Courses: An Early Survey 

  Ganesan, N.; Sangarathas, D.; Jegashini, K. (TASME, 2025)

  California State University is the largest state university system in the United States. Recently, it announced a landmark initiative to become the nation's first and largest AI-empowered university system. The first of ...
• The Role of Generative Artificial Intelligence in Shaping Critical Thinking Skills Among Undergraduates 

  Jegashini, K.; Shivany, S. (TASME, 2025)

  This study aims to explore the influence of generative artificial intelligence (AI) tool, namely ChatGPT, on the development of undergraduate students' critical thinking skills. Although existing literature has a tendency ...
• Exploring First-Year Management Undergraduate Perceptions and Learning Outcomes of the Flipped Classroom Approach in E-Learning: A Case Study at OUSL, Jaffna Regional Centre 

  Kunasingam, J. (TASME, 2025)

  This study addresses a critical gap in research on the flipped classroom model in e-learning, focusing on first-year Management students at the Open University of Sri Lanka in the Jaffna Region. While much existing literature ...
• Exploring the Coolhunting Market Research in Sri Lankan Perspective 

  Selvarajan, P.; Fernando, P.J.L.R. (Sri Lanka Institute of Marketing, 2023)

  "Coolhunting is a market research methodology that seeks to predict future trends; the term refers specially to marketing aimed at teenagers and the fashion world. Cool hunters utilize both overt and covert methodologies. ...
• A Comprehensive Introduction to Convolutional Neural Networks: A Case Study for Leaf Image Classification 

  Satheeskumar, T.; Selvarajan, P. (South Eastern University of Sri Lanka, 2023)

  Most of the today’s new and innovative artificial intelligence applications are based on the artificial neural types of networks to capture, interpret and analyze various kind of data. A Convolutional Neural Network is a ...
• The Role of Virtual Teams in Project Management During the Pandemic and Economic Crisis Situations in Sri Lanka: A Case Study of Maga Engineering (Pvt) Ltd, Sri Lanka 

  Selvarajan, P.; Sivapragasham, P. (South Eastern University of Sri Lanka, 2022-10)

  "The main purpose of this study is to reveal the success of the virtual teams in pandemic and crisis situations in Sri Lanka since these turbulent situations impacted highly on the on-going projects and the Project Management. ...
• Evaluation of Altruistic and Distributed Leadership: A Symbiosis, 

  Selvarajan, P.; Senarathna, W.A.N.M.; Vethanayagam, T. (Chartered Institute of Personnel Management, 2024)

  The study attempts to investigate the interrelationship between altruistic and distributed leadership. Since most of the organizations have lack of these leaderships, this study intended to explore the characteristics of ...
• Big Five Personality Traits and Entrepreneurial Intention: An Empirical Evidence from Sri Lankan State Universities 

  Mathushan, P.; Gamage, A.S. (Faculty of Management and Finance, University of Ruhuna, 2022)

  The literature shows that personality factors were salient in determining entrepreneurial intention. However, most research on the association between Big Five personality traits and entrepreneurship has been undertaken ...
• Human Resource Management and Artificial Intelligence: A Bibliometric Exploration 

  Mathushan, P.; Gamage, A.S.; Wachissara (Faculty of Management Studies and Commerce University of Sri Jayewardenepura, 2023)

  The concept of artificial intelligence, a driving force behind human resource management, has recently gained popularity in the academic community. This study explores the intellectual structure of this field using the ...
• Uncovering the Paradox: Digital Shifts in Human Resource Management through Mobile Technology and Wireless Communication – A Content Co-occurrence Analysis Using Citespace 

  Vsudevan, A.; Mathushan, P.; Nanthagopan, Y.; Kengatharan, N.; Arya Kumar (CTI Global, Germany, 2025)

  This study explores digital shifts in human resource management (HRM) through content co-occurrence analysis, examining trends and the role of mobile technologies. A bibliometric content co-occurrence analysis was conducted ...
• Does green innovative practices matter? the effect of green innovation on green entrepreneurship sustainability 

  Mathushan, P.; Pushpanathan, A. (Faculty of Management Studies and Commerce, University of Jaffna, 2020)

  Green entrepreneurs have been realized as critical motorists for a transition to a green economy. There has been a growing interest in developing a ‘green’ economy as a means of reconciling economic development and the ...
• Identify the Marketing Potentials of Hot Air Balloon Riding as a Destination Promotion Strategy 

  Weerasinghe, K.P.W.D.R. (Sri Lanka Institute of Marketing, 2025)

  Traveling by hot air balloon will undoubtedly create an unforgettable experience for a lifetime. Hot air ballooning offers an exceptional perspective of the stunning landscapes, heritage sites, lakes, rivers, cultural ...
• Factors influencing word of mouth in the restaurant industry in Anuradhapura town area, Sri Lanka 

  Samarasinghe, S.D.L.; Jude Leon, S.A. (Southeastern University of Sri Lanka, 2023-04-01)

  Tourism and Hospitality industry ranks as one of the major industries contributed to Sri Lankan GDP. Among the diversified scope of this industry, Restaurants play a significant role in its sustainable development. ...
• Investment Behaviour Among Government Employees in Jaffna District of Sri Lanka 

  Emilraj, V.C.L. (Accounting and Finance Club, Faculty of Business Studies, University of Vavuniya, 2024-09-13)

  Investment is a vital aspect of financial planning for every individual and Sri Lanka has various investment alternatives. The study aims to explore the preferred investment alternatives among government employees in the ...
• The Impact of Corporate Risk on Profitability of Sri Lankan Listed Banks and Diversified Financial Companies 

  Senavirathna, S.G.M.P.L. (Accounting and Finance Club, Faculty of Business Studies, University of Vavuniya, 2024-09-13)

  This research examines the impact of corporate risk on the profitability of Sri Lankan listed banks and diversified financial companies. Corporate risk is assessed through credit risk (measured by Gross Non-Performing ...
• Factors influencing undergraduates' behavioral intention towards cryptocurrency: special reference to University of Vavuniya, Sri Lanka 

  Gayandi, P.M. (Accounting and Finance Club, Faculty of Business Studies, University of Vavuniya, 2024-09-13)

  Financial economic innovation and technological advancements have increased the demand for digital currencies. Cryptocurrencies, digital currencies based on cryptographic technology, facilitate various financial transactions, ...
• Financial Management Practices and Financial Performance of Small and Medium Size Enterprises in Sri Lanka: Special Reference to Uva Province 

  Dhanushika, D. (Accounting and Finance Club, Faculty of Business Studies, University of Vavuniya, 2024-09-13)

  This study examines the impact of financial management practices on the financial performance of small and medium-sized enterprises (SMEs) in Uva Province, Sri Lanka. The research focuses on five key financial management ...
• Challenges and Problems of Adoption of Digital Payment Systems in Sri Lanka: Special Reference to Northwestern Province in Sri Lanka 

  Kulathunga, P. (Accounting and Finance Club, Faculty of Business Studies, University of Vavuniya, 2024-09-13)

  The adoption of digital payment systems in Sri Lanka faces challenges and problems that warrant through investigation. The objective of the study is to investigate the challenges hindering the adoption of digital payment ...
• Relationship between Macroeconomic and Bank Specific Factors with Non-Performing Loans of Sri Lankan Commercial Banks 

  Ilairani, S. (Accounting and Finance Club, Faculty of Business Studies, University of Vavuniya, 2024-09-13)

  The main purpose of this study is to ascertain the effect of bank-specific and macroeconomic factors on non-performing loans in commercial banks in Sri Lanka over 11 year’s period from 2013 to 2023. The study employed panel ...

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