http://drr.vau.ac.lk/handle/123456789/241 2026-04-29T22:27:11Z http://drr.vau.ac.lk/handle/123456789/2059 Employees' Stress and its impact on their Performance in District Secretariat - Jaffna Jude Leon, S.A. The level of stress is an important factor that may have impact on the employees’ behavior. Undesirable level of stress affects overall performance of the organization. In order to getting the work done effectively, organization or manager should properly manage the level of stress. In this research, the main is that whether employees’ stress affects their work performance. In order to analyze this problem, data was collected from the employees of District Secretariat Jaffna by questionnaire, records, and observation. The gathered data was analyzed based on the statistical tools such as correlation analysis, regression analysis, and percentage analysis. In this research, three factors were viewed that determine the stress level of employees such as, job related factors, organizational factors, and individual factors. According to the analyzed data, it was proved that there is negative relationship between employees’ stress and their performance. That is when employees’ stress level increases their work performance will decrease and vice-versa. Hypotheses were tested by correlation, regression, and percentage analysis. According to the testing of hypotheses, both H1 and H2 have been accepted. This research clearly shows that, stress level of employees should be managed cleverly at an optimum level. The optimum level of stress will lead to high level of performance. 2013-01-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2058 Reward System and Employee Motivation in Ceylon Electricity Board, Jaffna Vannarajah, T.L.; Jude Leon, S.A. In the competitive world, employees are very important factor in order to achieve the organizational goals and objectives. So that nowadays firms need employees who are committed to their firms. Intrinsic and extrinsic reward systems are used by the organization to make desirable changes in employee performance. Reward system is an important tool that management can use to channel employee motivation in desired ways. In every organization, motivation is most important to achieve their goals and objectives, increase the productivity and maximize their profit margin towards the employees of the organization are well motivated. If any organizations have a good motivation policy, the workers do their work with effectiveness and commitment. The researcher analyzed the relationship between reward system and employee motivation. This present study selected the Electricity Board of Jaffna district. Out of 314 employees, 90 employees were selected and surveyed on a random basis. There were four hypotheses drafted and tested through correlation and regression models. Study found that there is a positive relationship between reward system and employee motivation, extrinsic rewards have better relationship with motivation of the employees than intrinsic rewards. Therefore, Ceylon Electricity Board should give its consideration mostly on extrinsic rewards to achieve high performance from its employees. Otherwise, it cannot reach the level of output expected in the standard. Both rewards are important, but extrinsic rewards play a major role in the process of motivation of employees. 2011-01-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2057 The impact of Promotional Strategies on Brand Awareness - Special Reference to Full Cream Milk Powder Brands available in Vavuniya District Praveena, R.; Jude Leon, S.A. Marketers carry out different kinds of promotional strategies to survive their brands in the market place. But most of them fail to succeed, because of the incorrect promotional strategy would be selected, suited to their target audience of the brands. As a result, promotional strategies are said to be useless to stimulate the customers to buying it. Therefore, present study attempted to identify what extent the promotional strategies namely advertising, sponsorship, packaging, and sales promotion impact on brand awareness. To study the relationship between promotional strategies and brand awareness, and to find out the most influential promotional strategy, which effect on brand awareness of selected milk powder brands in Vavuniya district of Sri Lanka. A total of 100 consumers in Vavuniya were surveyed via structured questionnaire to carry out we have chosen convenience sampling method. Based on the literature, five hypotheses were drafted and tested via correlation and regression models. Study found that there is a positive relationship between promotional strategies and brand awareness. Further, the research implicated that attractive packaging of the brand and various levels of sales promotion activities lead to high level of brand awareness. However, advertising has better influence than other variables. These findings showed that the brands, which targeted to the specific direct segments, should be promoted through the appropriate promotional strategies which have direct association with creating brand awareness, therefore marketers, especially brand managers have to consider the implication of having effective promotional strategies rather than promoting just with a selected strategy. 2011-01-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2056 Impact of Entrepreneurial Motivation on Self Employment Intention among Youth with Special Reference to Advanced Technological Institutes (ATIs) in Jaffna and Trincomalee. Vannarajah, T.L.; Jude Leon, S.A. Entrepreneurship is a practicable solution to unemployment issue and it offers a way to increase wealth of individual and nation. This study focuses on the impact of entrepreneurial motivation on self-employment intention. Both primary and secondary data were used for this study. Primary data were collected using questionnaires and secondary data were collected through books, journals, media news, reports and magazines. This descriptive type of study was conducted by quantifying the data collected via close ended questionnaires. 270 students from Jaffna and Trincomalee ATIs were selected as the sample for this study by using stratified proportionate sampling method as 10% from each institute. 25 questionnaires were not considered due to various errors made by the respondents and 245 duly filled questionnaires were taken into account with almost 90% response rate, as 118 from Jaffna ATI and 127 from Trincomalee ATI. Collected data were analyzed using various methods of analysis such as, reliability test, descriptive statistics, correlation analysis and regression analysis. Findings of the study clearly indicated that the entrepreneurial motivation significantly influences self-employment intention. These results are more useful for policy makers, government officials, educators and potential entrepreneurs in Sri Lanka to improve their entrepreneurship capabilities. Entrepreneurship should be introduced and included as a core subject in Higher education curriculums. 2021-01-01T00:00:00Z