http://drr.vau.ac.lk/handle/123456789/241 2026-06-29T22:07:50Z http://drr.vau.ac.lk/handle/123456789/2120 Personal Branding through Social Media: The Role of Personal Branding on Professional Growth, Networking, and Career Development Jegashini, K.; Sathana, V. Purpose: This study explores how individuals utilize social media to establish personal brands, focusing on their impact on professional growth, networking, and career development, offering valuable insights into this evolving field. Design/Methodology/Approach: This study used a quantitative approach, surveying final year students and graduates from University of Colombo and University of Jaffna using convenient sampling and online questionnaires. Regression analysis was used to investigate the impact of social media usage on personal branding, specifically its influence on professional growth, networking, and career development. Findings: The result reveals that social media is essential for personal branding, career development, networking, and professional growth, bridging the gap between personal and professional spheres. A strong online personal brand attracts potential employers, peers, and business leaders for collaboration, highlighting its significant impact on professional success and personal fulfillment. It is crucial in today's job market, promoting continuous growth, networking, and career advancement through digital identities for individuals and organizations. Research limitations: This study only looked at branding on social media from the standpoint of individuals. It’s limited to the Colombo and Jaffna university final year students and graduates. Implications: Those who use social media for personal branding effectively can have a big impact on their career path, highlighting its visibility, potential for knowledge demonstration, network growth, and career advancement. It suggests that this knowledge can be applied to organizational social media policies, aligning with employees' preferred platforms. Integrating this research into educational curricula can equip students and professionals with the necessary skills for effective social media use. 2024-01-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2059 Employees' Stress and its impact on their Performance in District Secretariat - Jaffna Jude Leon, S.A. The level of stress is an important factor that may have impact on the employees’ behavior. Undesirable level of stress affects overall performance of the organization. In order to getting the work done effectively, organization or manager should properly manage the level of stress. In this research, the main is that whether employees’ stress affects their work performance. In order to analyze this problem, data was collected from the employees of District Secretariat Jaffna by questionnaire, records, and observation. The gathered data was analyzed based on the statistical tools such as correlation analysis, regression analysis, and percentage analysis. In this research, three factors were viewed that determine the stress level of employees such as, job related factors, organizational factors, and individual factors. According to the analyzed data, it was proved that there is negative relationship between employees’ stress and their performance. That is when employees’ stress level increases their work performance will decrease and vice-versa. Hypotheses were tested by correlation, regression, and percentage analysis. According to the testing of hypotheses, both H1 and H2 have been accepted. This research clearly shows that, stress level of employees should be managed cleverly at an optimum level. The optimum level of stress will lead to high level of performance. 2013-01-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2058 Reward System and Employee Motivation in Ceylon Electricity Board, Jaffna Vannarajah, T.L.; Jude Leon, S.A. In the competitive world, employees are very important factor in order to achieve the organizational goals and objectives. So that nowadays firms need employees who are committed to their firms. Intrinsic and extrinsic reward systems are used by the organization to make desirable changes in employee performance. Reward system is an important tool that management can use to channel employee motivation in desired ways. In every organization, motivation is most important to achieve their goals and objectives, increase the productivity and maximize their profit margin towards the employees of the organization are well motivated. If any organizations have a good motivation policy, the workers do their work with effectiveness and commitment. The researcher analyzed the relationship between reward system and employee motivation. This present study selected the Electricity Board of Jaffna district. Out of 314 employees, 90 employees were selected and surveyed on a random basis. There were four hypotheses drafted and tested through correlation and regression models. Study found that there is a positive relationship between reward system and employee motivation, extrinsic rewards have better relationship with motivation of the employees than intrinsic rewards. Therefore, Ceylon Electricity Board should give its consideration mostly on extrinsic rewards to achieve high performance from its employees. Otherwise, it cannot reach the level of output expected in the standard. Both rewards are important, but extrinsic rewards play a major role in the process of motivation of employees. 2011-01-01T00:00:00Z http://drr.vau.ac.lk/handle/123456789/2057 The impact of Promotional Strategies on Brand Awareness - Special Reference to Full Cream Milk Powder Brands available in Vavuniya District Praveena, R.; Jude Leon, S.A. Marketers carry out different kinds of promotional strategies to survive their brands in the market place. But most of them fail to succeed, because of the incorrect promotional strategy would be selected, suited to their target audience of the brands. As a result, promotional strategies are said to be useless to stimulate the customers to buying it. Therefore, present study attempted to identify what extent the promotional strategies namely advertising, sponsorship, packaging, and sales promotion impact on brand awareness. To study the relationship between promotional strategies and brand awareness, and to find out the most influential promotional strategy, which effect on brand awareness of selected milk powder brands in Vavuniya district of Sri Lanka. A total of 100 consumers in Vavuniya were surveyed via structured questionnaire to carry out we have chosen convenience sampling method. Based on the literature, five hypotheses were drafted and tested via correlation and regression models. Study found that there is a positive relationship between promotional strategies and brand awareness. Further, the research implicated that attractive packaging of the brand and various levels of sales promotion activities lead to high level of brand awareness. However, advertising has better influence than other variables. These findings showed that the brands, which targeted to the specific direct segments, should be promoted through the appropriate promotional strategies which have direct association with creating brand awareness, therefore marketers, especially brand managers have to consider the implication of having effective promotional strategies rather than promoting just with a selected strategy. 2011-01-01T00:00:00Z