Gnanaseelan, J.; Jeyaseelan, S.(Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2018-09-01)
The communicative functions and linguistic forms of nouns and noun phrases in letter writing in English reveal the linguistic and non-linguistic implications in the Sri Lankan English Language Teaching and English Language ...
Kumari, A.G.M.; Wijethunge, M.N.M(Faculty of Business Studies, University of Vavuniya, 2023-12)
Entrepreneurship has seen significant growth in recent years, with green entrepreneurship
emerging as a key area of focus. While universities play a crucial role in fostering entrepreneurial knowledge and skills, research ...
Prasangika, K.D.S.; Herath, D.M.H.; Phillip, P.M.G.(Faculty of Business Studies University of Vavuniya, 2023-12)
Household expenditure patterns are crucial to economic stability, shaping aggregate demand and overall welfare. This study investigates the key determinants of household consumption expenditure in the Anuradhapura District, ...
Himali, L.P.; Abeysekara, J.D.(Faculty of Business Studies University of Vavuniya, 2023-12)
Customer retention is a crucial factor in ensuring a firm's long-term sustainability, particularly in highly competitive industries like telecommunications. A stable customer base mitigates risks associated with demand ...
Ravinthirakumaran, K.; Pathirana, H.M.(Faculty of Business Studies University of Vavuniya, 2023-12)
This study examines the impact of risk awareness, risk perception, and past investment
experience on cryptocurrency investments among Sri Lankan investors. Primary data were collected using a snowball sampling method from ...
Maran, K.; Harikumar, P.(Faculty of Business Studies, University of Vavuniya, 2023-12)
Northern India has emerged as a dynamic hub for entrepreneurship, driven by a combination of geographical advantages, government initiatives, educational institutions, investor interest, and supportive infrastructure. This ...
Nanthakumar, T.; Saravanabawan, A.; Raveendran, T.(Faculty of Business Studies, University of Vavuniya, 2021-06)
For more than two decades, the transformational leadership style has become the subject of research interests and empirical examination in the business and education context. To improve the whole in education quality, steps ...
Shetty, S.; Anand, K.; Raghavendra, A.N.; Singaram, R.; Kishore, S.N.(Faculty of Business Studies, University of Vavuniya, 2021-12)
Patriotic advertising is the most popular tool and method used by managers to attract and lure the millennials to purchase goods and services during the events like Independence Day, Republic Day and other days of national ...
Mohan, M.; Suryanarayana, A.(Faculty of Business Studies, University of Vavuniya, 2021-12)
Performance Counselling (PC) in the Indian Air Force (IAF) was evolved over the years and has been made mandatory recently. However, it is not known if the process is effective and is actually helping improve the performance ...
Karunanithy, M.(Faculty of Business Studies, University of Vavuniya, 31-12-22)
Customer retention is crucial to organizations for their sustainability. Retaining customers is cost beneficial rather than acquiring new. Building a mutually beneficial relationship with customers is becoming important ...
Padmakanthi, N.P.D.(Faculty of Business Studies, University of Vavuniya, 31-12-22)
Financial literacy is a significant factor affecting the country's financial well-being and financial stability. The financial literacy rate is lower in Sri Lanka than the print literacy rate. Financial knowledge has an ...
Selvarajan, P.; Jeyaseelan, S.(Faculty of Business Studies, University of Vavuniya, 31-12-22)
Consumer Ethnocentrism has a huge impact on consumption of domestic and foreign manufactures goods. Previous research witnessed that Consumer Ethnocentrism affects the consumers’ decision of whether to buy domestic or ...
Navaneethan, V.; Velnampy, T.; Nimalathasan, B.(Faculty of Business Studies, University of Vavuniya, 31-12-22)
In the fourteen years since the end of the war, the Northern province of Sri Lanka has made some progress toward post-war recovery. In the absence of a comprehensive post-war need assessment and strategic development plan ...
Dharmawansa, A.D.; Madhuwanthi, R.A.M.(Faculty of Business Studies, University of Vavuniya, 31-12-22)
Human resource is the most essential factor in any organization. Human behavior has a profound effect on the success of the business. Moreover, corporate citizenship behavior is considered to be one of the most important ...
Amitha, W.A.K.; Charuni, A.P.(Faculty of Business Studies, University of Vavuniya, 31-12-22)
The emergence of novel technology and the increasing capabilities of networks have boosted the business world to an amazing level. Business promotions are much easier today than in previous times due to such novel developments. ...
Sooriyakumaran, L.; Thrikawala, S.; Chandrapala, P.(Faculty of Business Studies, University of Vavuniya, 31-12-22)
This study aims to find out the Financial Management Practices (FMP: maintaining accounting records, financial reporting preparation and analysis, accounting information systems, working capital management, investment ...
Aluvihare, H.H.; Deyshappriya, N.P.R.; Fernando, A.G.N.K.(Faculty of Business Studies, University of Vavuniya, 01-06-23)
This study aims to understand the beliefs and perceptions on the usage of cryptocurrency in the context of Sri Lanka. At the outset of the growing global demand for digital currencies and the limited number of cryptocurrency ...
Larojan, C.(Faculty of Business Studies, University of Vavuniya, 01-06-23)
The banking industry of Sri Lanka is now being burdened by the increasing levels of Non-Performing Loans (NPLs) during and after the COVID-19 and subsequent economic crisis. The objectives of this study were to investigate ...
Kalainathan, K.; Thayaparan, A.; Godwin Phillip, P.M.(Faculty of Business Studies, University of Vavuniya, 01-06-23)
The study focused on determining the key factors influencing food security in Sri Lanka's Northern Province. It employed a multi-stage sampling method involving 93 Grama Niladhari (GN) divisions selected through stratified ...
Tennakoon, W.D.N.S.M.; Janadari, N.(Faculty of Business Studies, University of Vavuniya, 01-06-23)
Empirical validation of a good psychometric measure to assess Economic Sustainability (ES) felt utmost critical in the domain of sustainable development. In the quantitative deductive tradition, this paper attempted to ...