This collection contains research articles from journal of business management, volume 2 published by the Faculty of Business Studies, University of Vavuniya
Selvarajan, P.; Chathuranga, R.W. L.(Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2019-12-31)
The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
Dhanushanthini, A.(University of Jaffna, 2019-12-31)
Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...
In today's globalized business world, the phenomenon of entrepreneurship has been recognized as an overriding phenomenon toward the sustainable economic development of the country. Lucidly, the entrepreneur's mind turns ...
This article presents the results of a study carried out among 48 sophomores of a Sri Lankan university to find out the relationship between the beliefs about language learning (reading and writing) and their ability to ...
Raveendran, T.; Gamage, A. S.(University of Jaffna, 2019-07-01)
The managers and leaders play a critical role in achieving the productivity of the organizations as they are in charge to set direction and execute on behalf of all employees to achieve organizational goals. The present ...
Dilhani Ruwanthika Weerasinghe, K. P. W.(University of Jaffna, 2019-07-01)
This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it ...
Gnanaseelan, J.; Jeyaseelan, S.(University of Jaffna, 2019-07-01)
The paper avails, in a systemic form, some of the results of the investigation into nature, functions, problems, and implications in the use of English as the Medium of Instruction (EMI) in the Business Management courses ...
Project identification is to develop a preliminary proposal for the most appropriate set of interventions and course of action, within a specific time and budget frames, to address a specific development goal in a particular ...
The phenomenon of social entrepreneurship, perhaps designate societal entrepreneurship, acquires lofty attentiveness and prevalence by policy formulators, opinion leaders, and by research scholars as well. Typically, Social ...
Pushpanathan, A.(University of Jaffna, 2019-07-01)
Service quality is essential to the service supplying organizations, including the restaurants. The restaurateurs should consider more about the quality of their services. Then, they can compete with their competitors ...
De Silva, D. C. H.; Somarathne, Y. J.; Wijewardene, L.(University of Jaffna, 2019-07-01)
Women entrepreneurs are considered as a significant driving force in every economy since they provide a considerable contribution to the economic development of the country. The purpose of this empirical research is to ...
Perera, M. I. D.(University of Jaffna, 2019-07-01)
In recent years, career of the women has to turn into a significant area of concern, and during the last two decades, there has been an increase in the proportion of women at entry and middle-level management positions ...
Madhusanka, K. T. G. P.(University of Jaffna, 2019-07-01)
With the development of new technologies, competition within industries are rising, and marketers are finding new ways to persuade customers to spend money on their brands. As social network sites have become increasingly ...
Sanjaya, R. A. A.; Jayasiri, N. K.(University of Jaffna, 2019-07-01)
The objective of this study is to identify the Cause-effect Relationship between Growth and Profitability conducted for twenty listed manufacturing companies in Colombo Stock Exchange of Sri Lanka, for five years of the ...
Mathivathany, S.; Ushanthini, R.(University of Jaffna, 2019-07-01)
A community park is one of the most publicized built examples of sustainable community design and landscape. Parks provide space for neighborhood residents to interact with each other and meet new people. They are also ...
Rodrigo, W. S. L.(University of Jaffna, 2019-07-01)
This study intends to investigate the usefulness of Accounting Information System (AIS) for organizational performance. AIS plays a significant role in today's dynamic business environment. It is becoming increasingly ...