This collection contains research articles from Vavuniya journal of business management, volume 2 issue 2 published by the Faculty of Business Studies, University of Vavuniya
Selvarajan, P.; Chathuranga, R.W. L.(Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2019-12-31)
The study attempts to examine the impact of hedonic shopping motivations on impulsive buying behavior of consumers. Based on the literature, Hedonic shopping motivations include the major six components called adventure ...
Dhanushanthini, A.(University of Jaffna, 2019-12-31)
Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...
In today's globalized business world, the phenomenon of entrepreneurship has been recognized as an overriding phenomenon toward the sustainable economic development of the country. Lucidly, the entrepreneur's mind turns ...
This article presents the results of a study carried out among 48 sophomores of a Sri Lankan university to find out the relationship between the beliefs about language learning (reading and writing) and their ability to ...