This Digital Research Repository includes the intellectual research output of the academics, scholars and students of the University of Vavuniya. The repository was intended to aid in the dissemination and preservation of digital content created by members of University of Vavuniya. It also serves as an online archive to raise the visibility and impact of our groundbreaking work across various disciplines.
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Gunarathna, S.R.Y.; Dushyenthan, T.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
Sensory marketing has emerged as a key trend in the retail sector to appeal to the consumers'
sense of sight, sound, smell, taste and touch to drive their buying decisions. This research
was conducted to assess the ...
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Madhuwanthi, P.D.S.A.; Jude Leon, S. A.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
Over the past few years, Virtual Reality technology (VR) has become a promising marketing innovation in the hospitality industry owing to the advantages it provides in enhancing customer experiences as well as reducing ...
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Amarasekara, G.P.M.P.; Jude Leon, S. A.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
The rapid advancement of digital technologies has transformed the tourism industry, particularly through the emergence of virtual tours that allow potential tourists to explore destinations remotely. This study examines ...
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Ekanayaka, E.M.M.L.; Dushyenthan, T.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
The current study aims at exploring the impact of social media advertisement on purchasing behaviour of young customers (age range of 20-35 years) towards automobile industry in Kurunegala District in Sri Lanka. The current ...
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Fernando, N.G.D.A.; Sivanenthira, S.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya., 2026)
This study examines the impact of social media influencer credibility on consumer buying behavior for tech gadget products in the Nuwara Eliya District of Sri Lanka. With the rapid growth of social media platforms such as ...
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