• The Impact of Leadership Styles on Job Stress in the District Secretariat - Jaffna 

  Raveendran, T. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  The District Secretariats focus on close interaction with people in the particular region. It is a human-oriented organization, for which the experienced leaders inspire the people through continuou5 training and encouragement ...
• Responsibilities and Effectiveness of Branch Managers in Human Resource Management (HRM) 

  Kavitha, S.; Arulraja, A.A. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  In global trend, HRM activities are devolved to the line managers. HR department assigns the HRM responsibilities to the line managers to carry out the HRM functions/ activities. In banking context, branch managers can be ...
• Impact of Different Thermal Treatments on Overall Quality of Fish Chinese Rolls 

  Thivya, R.; Prasantha, B.D.R. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  Experiment was conducted to study the effect of thermal treatments on overall quality of Fish Chinese Roll (FCR). Commercially produced FCR undergoes flash fry process and then freeze at -18 OC before sale at the market. ...
• Empathy of Service Provider on Customer Switching in Telecommunication Industry in Jaffna 

  Rajumesh, S.; Kumaradeepan, V. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  Services are rapidly growing into a major contributor to the Sri Lankan as well as the world economy, providing an ever-increasing proportion to their GDPs. As such as, it is essential stage to study why customers switch ...
• Comparative Studies of Parasitic Prevalence in Males and Females of Some Economically Important Food Fishes in Valaichenai Lagoon 

  Harris, J.M.; Dharshini, S.; Vinobaba, P. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  The abundance and composition of parasitic fauna change with fish size (age) and sex. The present study investigates the occurrences of parasites with sex of the fishes collected from Valaichenai lagoon. Samples were taken ...
• Effectiveness of Relationship Marketing Strategies of the SANASA Development Bank Ltd in Vavuniya 

  Karthika, T.; Mahinthan, T. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  Relationship marketing is the on-going process of identifying and creating new value with individual and corporate customers and then sharing the benefits of this over the life time of association. It involves the ...
• The use of Mother Tongue and Local culture in Developing English Proficiency of Undergraduates: A Preliminary Study 

  Shriganeshan, K. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  It is a well-known fact that Sri Lankan students' proficiency of English related to communication is very low. Therefore, the effort attempted was to make students use English in contexts created in the classrooms based ...
• Effectiveness of Relationship Marketing Strategy; A Study of Financial Services Organization in Nuwara-eliya District 

  Udeshini, R.; Pushpanathan, A. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  Relationship marketing is the on-going process of identifying and creating new value with individual and corporate customers. It involves the understanding, monitoring, focusing and management of on-going collaboration ...
• The Impact of Relationship Marketing Orientation on Brand Equity with Reference to Private Commercial Banks in Sri Lanka 

  Dhanushanthini (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  In recent years, the traditional transaction approach has been challenged and shifted to relationship marketing. The ultimate aim of the relationship marketing is to produce the high customer equity Customer equity consists ...
• Use of Oncogene as Selectable Marker for the Production of Transgenic Marker-free Plant Kalânchoe spathulate 

  Thirukkumaran, G.; Mii, Masahiro (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  Environmental safety of genetically modified plants has led to a demand for technologies allowing the production of transgenic plants without selectable markers. An effective transformation system using Multi-Auto-Transformation ...
• Antimicrobial Activity and Phytochemical Analysis of Different Aqueous Extracts of Senna Alata 

  Jeyaseelan, E.C.; Tharmila, S.; Kavitha, R.; Niranjan, K.; Thavaranjit, A.C. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  Plants are reservoir of wide range of bioactive compounds, which have a major role in the maintenance of human health since ancient time. In this study different form of aqueous extracts (cold, hot and fresh juice) of leaf ...
• An Empirical Study on Relationship Marketing and Customer Retention in Telecommunication industry 

  Sivesan, S. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  In the contemporary business world, relationship marketing is the heart of marketing. Many professional and academic have defined the relationship marketing in different ways. “Berry was the first one who used the term ...
• A Study on Marketing Problems for Paddy Cultivation in the Thampalagamam Divisional Secretariat Division 

  Priyadharsan, S.; Anton Raj, S.J. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  This research study investigates the marketing problems for paddy cultivation in Thampalagamam division. According to the discussion we had with the farmers of Thampalagamam (2009), marketing the paddy for high price is a ...
• A Comparative Study on Consumer Preference and Satisfaction Towards Mobile Phone Communication Services of Dialog and Mobitel in the Vavuniya District 

  Inthuza, S.; Mahinthan, T. (Vavuniya Campus of the University of Jaffna, 2011-11-25)

  The telephone system has been modernized after the introduction of the mobile phones which provide effective communication to all with desired persons at any time any place. Today mobile communication industry is rapidly ...
• The Ekects of Innovative ESL Strategies on the Learning of ESL Writing Skiks thzough the Traditional Mode 

  Ravindran, S. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  Traditional mode of teaching and learning are offered in universities, schools, technical colleges and also in private colleges. In Sri Lanka ESL learning and teaching are provided through the traditional mode from primary, ...
• The Effect of Explicit Contrastive Instruction in Learning Difficult L2 Grammatical Forms”: A Cross Linguistic Approach 

  Sanmuganathan, K. (2011-11-16)

  Teaching grammar to ESL learners has long been considered a major concern in the whole process of language learning. It ha5, in effect, been the object of numerous studies, each of which has its own contribution to the ...
• The Dynamic Inter Relationship Between Unemployment Rate and Inflation Rate Evidence from Sri Lanka 

  Sivarajasingham, S.; Balamurali, N. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  This objective of this study is to empirically investigate the relationship between inflation and unemployment in Sri Lanka using annual data from 1963 to 2010. Firstly, simple scatter plots, scatter with regression, scatter ...
• Speak English Our Way : A Revalidation of Sri Lankan English 

  Ibrahim, R. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  English as a Life Skill’ is an English language teaching programme initiated by the government of Sri Lanka in order to remedy learner anxieties related to English language teaching/learning. The use of a nativized, Lankan ...
• Some Quality Parametezs of Salt, Water and Soil Samples from Some Selected Areas in the Jaffna Peninsula 

  Nagenthirajah, N.; Velauthaniurty, K.; lyngaran, P.; Abiman, P.; Srikaran, R. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  Salt is the most widely distributed inorganic chemical throughout the world and life without salt is improbable. The aim of this project is to analyze quality of the salt of selected areas in Jaffna peninsula to find out ...
• Possible Impacts of Nitrate Pollution in Groundwater on Oesophagus and Stomach Cancer in Thenmaradchi Division in the Jaffna Peninsula 

  Manjceevan, A.; Naveendrakumar, G. (Vavuniya Campus of the University of Jaffna, 2011-11-16)

  This research paper aims to present the possible impacts of Nitrate pollution in groundwater on human health in Thenmaradchi division in the Jaffna peninsula. According to the Cancer Unit of Teaching hospital data, highly ...

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