Abstract:
History of economic thought cover set of theories, doctrines, laws, and generalizations and analyses
applied to the study and solution of economic phenomena and problems. It also offers
ethical and institutional perspectives for understanding the digital economy, where production,
exchange and value creation are driven by digital technologies and data. This paper with an
objective to trace the evolution of ethical economics from ancient civilizations to the digital
age by applying historical textual analysis. This paper emphasizes the enduring relationship between
moral philosophy and economic behaviour, across history through the lens of history of
thought. Economic systems have been guided by ethical principles of justice, reciprocity, and
human welfare, even as their institutional forms evolved, from the ancient economies to today’s
algorithmic digital economies. Economic thought from the ancient world, classical political economy,
and modern welfare theories, is revisited this study, to demonstrate how moral concerns
remain throughout history. It links how questions of equity and cohesion were addressed by
economic thought in different era, which is underexplored in studies of digital economies. It argues
that ongoing digital transformation—marked by data capitalism, artificial intelligence, and
automation—demands a revival of ethical reflection rooted in historical wisdom for a healthy
transition. As the success of digital technologies depends on fulfilling the demand of the people
in a sustainable manner, it is necessary to focus on ethics in economic behaviour in the context
of digital economy. As aligning technological progress with human dignity, social equity, and
collective well-being is essential to counterbalance the negative consequence of digital economy,
this paper could help to safely navigate through the emerging socio-economic challenges of
digital economy while formulating policies. The paper concludes by proposing a framework for a
digital moral economy, where moral principles of history of economic thought can guide ethical
behaviour.
