Journals: Recent submissions

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Principals' Transformational Leadership Style and Teachers' Perfrmance: Do Organizational Citizenship Behaviour and Affective Commitment Mediate? A Conceptual Framework

Nanthakumar, T.; Saravanabawan, A.; Raveendran, T. (Faculty of Business Studies, University of Vavuniya, 2021-06)

For more than two decades, the transformational leadership style has become the subject of research interests and empirical examination in the business and education context. To improve the whole in education quality, steps ...
Patriotic Advertising and Millennials in India: An Empirical Investigation

Shetty, S.; Anand, K.; Raghavendra, A.N.; Singaram, R.; Kishore, S.N. (Faculty of Business Studies, University of Vavuniya, 2021-12)

Patriotic advertising is the most popular tool and method used by managers to attract and lure the millennials to purchase goods and services during the events like Independence Day, Republic Day and other days of national ...
Efficacy of Performance Counselling In The Indian Air Force: An Empirical Study

Mohan, M.; Suryanarayana, A. (Faculty of Business Studies, University of Vavuniya, 2021-12)

Performance Counselling (PC) in the Indian Air Force (IAF) was evolved over the years and has been made mandatory recently. However, it is not known if the process is effective and is actually helping improve the performance ...
Impact of Customer Relationship Management on Customer Retention: A Study in the Private Healthcare Sector in Jaffna, Sri Lanka

Karunanithy, M. (Faculty of Business Studies, University of Vavuniya, 2022-12-31)

Customer retention is crucial to organizations for their sustainability. Retaining customers is cost beneficial rather than acquiring new. Building a mutually beneficial relationship with customers is becoming important ...
An Analysis of Financial Knowledge of the Students in the Faculty of Social Sciences and the Faculty of Arts of the State Universities in Sri Lanka

Padmakanthi, N.P.D. (Faculty of Business Studies, University of Vavuniya, 2022-12-31)

Financial literacy is a significant factor affecting the country's financial well-being and financial stability. The financial literacy rate is lower in Sri Lanka than the print literacy rate. Financial knowledge has an ...
Consumer Ethnocentrism on the Purchase of Milk Powder: A Comparative Study Between Foreign and Local Brand in Mullaitivu District

Selvarajan, P.; Jeyaseelan, S. (Faculty of Business Studies, University of Vavuniya, 2022-12-31)

Consumer Ethnocentrism has a huge impact on consumption of domestic and foreign manufactures goods. Previous research witnessed that Consumer Ethnocentrism affects the consumers’ decision of whether to buy domestic or ...
The Socio-economic Development Efforts in the Post war Northern Sri Lanka: A Review of the Secondary Data

Navaneethan, V.; Velnampy, T.; Nimalathasan, B. (Faculty of Business Studies, University of Vavuniya, 2022-12-31)

In the fourteen years since the end of the war, the Northern province of Sri Lanka has made some progress toward post-war recovery. In the absence of a comprehensive post-war need assessment and strategic development plan ...
The Impact of Personality Traits on Organizational Citizenship Behavior in the Banking Sector of Sri Lanka

Dharmawansa, A.D.; Madhuwanthi, R.A.M. (Faculty of Business Studies, University of Vavuniya, 2022-12-31)

Human resource is the most essential factor in any organization. Human behavior has a profound effect on the success of the business. Moreover, corporate citizenship behavior is considered to be one of the most important ...
Benefits and Challenges of Facebook Live Video Streaming in Sri Lankan Businesses Promotions: Viewers’ Perspective

Amitha, W.A.K.; Charuni, A.P. (Faculty of Business Studies, University of Vavuniya, 2022-12-31)

The emergence of novel technology and the increasing capabilities of networks have boosted the business world to an amazing level. Business promotions are much easier today than in previous times due to such novel developments. ...
The Impact of Financial Management Practices on Business Performance of Small and Medium Enterprises in Northern Province

Sooriyakumaran, L.; Thrikawala, S.; Chandrapala, P. (Faculty of Business Studies, University of Vavuniya, 2022-12-31)

This study aims to find out the Financial Management Practices (FMP: maintaining accounting records, financial reporting preparation and analysis, accounting information systems, working capital management, investment ...
Factors Influencing Cryptocurrency Adoption: A Study of University Students, Professionals, and Investors in Sri Lanka

Aluvihare, H.H.; Deyshappriya, N.P.R.; Fernando, A.G.N.K. (Faculty of Business Studies, University of Vavuniya, 2023-06-01)

This study aims to understand the beliefs and perceptions on the usage of cryptocurrency in the context of Sri Lanka. At the outset of the growing global demand for digital currencies and the limited number of cryptocurrency ...
The Influence of Asset Quality on Financial Performance: Evidence from Sri Lankan Banking Industry

Larojan, C. (Faculty of Business Studies, University of Vavuniya, 2023-06-01)

The banking industry of Sri Lanka is now being burdened by the increasing levels of Non-Performing Loans (NPLs) during and after the COVID-19 and subsequent economic crisis. The objectives of this study were to investigate ...
Determinants of Household Food Security in Northern Province, Sri Lanka

Kalainathan, K.; Thayaparan, A.; Godwin Phillip, P.M. (Faculty of Business Studies, University of Vavuniya, 2023-06-01)

The study focused on determining the key factors influencing food security in Sri Lanka's Northern Province. It employed a multi-stage sampling method involving 93 Grama Niladhari (GN) divisions selected through stratified ...
Psychometric Measure of Economic Sustainability of Small and Medium Enterprises: An Empirical Validation

Tennakoon, W.D.N.S.M.; Janadari, N. (Faculty of Business Studies, University of Vavuniya, 2023-06-01)

Empirical validation of a good psychometric measure to assess Economic Sustainability (ES) felt utmost critical in the domain of sustainable development. In the quantitative deductive tradition, this paper attempted to ...
Adequacy of Government Support in Ameliorating Female Labor Force Participation in Sri Lanka: Analysis at Provincial Level

Rathnayake, A. (2023-06-01)

Gender discrimination has been a predominant issue in the global context due to which the labor force productivity has been affected in an adverse manner. In Sri Lankan context, there has been a deterioration in the female ...
Factors Affecting Adaptation Towards Online Newspaper Reading with the COVID-19 Pandemic

Ranaweera, B.P. (University of Vavuniya, 2022-06-09)

This study aimed to apprehend the adaption to online newspaper reading with COVID-19 pandemic by focusing on staff members of the Rajarata University of Sri Lanka. Online newspaper is the easiest and best way to get news ...
How do Project Management Resources Contribute to Project Success? An Empirical Study of Sri Lankan Non-Governmental Organizations

Nanthagopan, Y. (University of Vavuniya, 2022-06-09)

Recent studies focus more on understanding and identifying Project Management (PM) resources in the project implementing organisations. The literature underlines the importance of PM resources for improving project performance ...
Empowering Tourism Entrepreneurship in Northern Province of Sri Lanka- Prospect and Challenges in a Post-war Environment

Sasitharan, Paramanantham; Premaratna, Sandaram P. (University of Vavuniya, 2022-06-09)

In the Northern Province of Sri Lanka, many tourism opportunities are available to develop the tourism and hospitality sector, but the area suffers from a lack of effective and efficient entrepreneurship. This study aims ...
The Influence of Corporate Governance on Corporate Social Responsibility: Evidence from an Emerging Market

Velayutham, Eswaran (University of Vavuniya, 2022-06-09)

The study aims to investigate further the nexus between corporate governance and corporate social responsibility practice using a sample of Sri Lankan public listed firms during the period 2012-2017. Corporate social ...
Determinants of Crop Diversification Decision and Crop Intensity among Vegetable Farmers

Thayaparan, A. (Faculty of Business studies, University of Vavuniya, 2022-06-09)

This study aims to recognize the factors influencing the decision to diversify the crops and attempts to identify the determinants influencing the decision to diversify the crops and the determinants of crop intensity in ...

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