Cosmetic industry brings the hidden needs of the people as basic necessities. This study is helpful for cosmetic companies and consumers to make effective decisions about their production and consumption activities, since ...

The business becomes highly globalized & competitive in nature, & all the firms are trying to tackle different conditions in acquiring & retaining customers. Product modification is one of the tools used by firms to maintain ...

In recent years, there is a growing interest in achieving customer loyalty in general but specially in the service sector. Customer relationship marketing (CRM) becomes one of the powerful tools to make it true. This study ...

Many scholars have indicated that many factors, dimensions, environment, time, etc. are useful to design jobs in organizations. This review explores with the variety of literature support the relationship of variables with ...

The purpose of this study is to identify the seminal factors in adopting the social media applications for the SMEs development in Jaffna District. The adoption of social media applications to promote and carryout business ...

Customer relationship marketing played and still plays a significant role in the contemporary business environment. This paper investigates the determinants of customer relationship marketing in banking industry with 520 ...

Business organizations cannot operate by considering profit only because of the increase in environment awareness. Thus, there is a move in the direction to environmentally sensitive. One of those areas is Green Banking. ...

The aim of this study is to identify the determinants of customer satisfaction in Ammachchi traditional food center in Vavuniya District. For this purpose, primary data were collected through questionnaire using convenient ...