Abstract:
This research explores the exploitation of compromised Facebook accounts in fraudulent Bitcoin
investment promotions, highlighting the intersection of deceptive marketing practices and
cybercrime. By employing a qualitative approach, the study gathers data through in-depth
interviews and multiple case studies of individuals whose accounts were hacked to promote these
scams. Thematic analysis reveals that cybercriminals increasingly exploit social media platforms
like Facebook to push Bitcoin investment scams, leveraging cryptocurrency transactions'
irreversible and often untraceable nature. The study emphasizes the rising trend of cryptocurrency
scams linked to compromised social media accounts and aims to provide valuable insights into
the criminal landscape surrounding social media and cryptocurrencies.
