Research Papers: Recent submissions

Now showing items 1-20 of 349

The Relationship between Firm Size and Profitability: Evidence from Listed Commercial Banks and Insurance Companies in Colombo Stock Exchange in Sri Lanka

Gamlath, G.R.M.; Rathiranee, Y. (Sabaragamuwa University of Sri Lanka, 2013)

Firm size isan important determinant in making capital structure decisions of a particularbusiness, as well as it affects the profitability. It is argued that there is apositiverelationship between the firm size and its ...
The Effect of Social Media Marketing on Perceived Brand Equity of Fashion Brands in Jaffna District Sri Lanka

Dushyenthan, T. (Advances in Social Sciences and Management, 2023)

Contemporary business environment has been drastically changed due to the market proliferation and media proliferation of online shopping by giving a vital advantage of many more good choices rather than traditional shopping ...
Usage of Information Communication Technology and Its Effect on Customer Loyalty. The Study Of Banking Industries In Jaffna Srilanka.

Dushyenthan, T. (Journal of Marketing and Consumer Research - An Open Access International Journal, 2013)

Purpose: To inspect the effect of information communication technology (ICT) on customer loyalty. Design/methodology/approach: A questionnaire derived from previous studies and the relevant literature was completed by 200 ...
Employee Involvement and Its Impact on Employee Empowerment: The Study of Banking Industry in Srilanka Jaffna (A Comparative Study of Private Banks and State Banks)

Dushyenthan, T. (Advances in Social Sciences and Management, 2024)

Purpose :To examine the impact of employee involvement on employee empowerment. design/methodology/approach: A questionnaire derived from previous studies and the relevant Literature was completed by 100 staffs of both ...
Advertisement and its Effect on Buying Behaviour of Consumers in Jaffna Sri Lanka

Dushyenthan, T. (ACADEMICIA: An International Multidisciplinary Research Journal, 2025)

In today’s business world, marketing processes are based on the interaction between a business and the consumers. Advertising has been considered as a popular management tool for dealing with the highly rapid technological ...
Exploring the Role of WhatsApp Marketing in Enhancing Business Growth of Homemade Cake Entrepreneurs in Jaffna of Sri Lanka

Jegashini, K. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2025)

This study investigates how homemade cake businesses use WhatsApp as a digital marketing tool to promote their products, engage customers, and manage orders in Jaffna. This study contributes by shifting the focus from ...
Role of heuristic on individual investment performance

Pratheepan, N.; Rathiranee, Y. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, Sri Lanka, 2020)

This study's main objective is to investigate the role of heuristic behaviour on the investment performance of individual investors at Colombo Stock Exchange (CSE). Investment needs for effective use of accumulated money ...
Influence of Financial Literacy on Personal Financial Well-being Evidence From Individual Investors

Pratheepan, N.; Koperunthevy, K. (Faculty of Business Studies, University of Vavuniya, Sri Lanka., 2022)

Today, people’s perception is that there has been an increased focus on personal financial management, such as managing their own savings and investment planning. To manage personal finance, there is a question of whether ...
Impact of Accounts Receivable Management on Profitability: A Case Study of Sri Lankan Listed Food Beverages and Tobacco Companies

Gamlath, G.R.M. (St. Joseph College of Commerce, 2021)

This study investigates the Impact of Accounts Receivable Management on Profitability of listed food beverage and tobacco Companies in Colombo Stock Exchange in Sri Lanka. To achieve the objectives of the study, the ...
The Impact of Exchange Rate on Economic Growth in Sri Lanka

Pratheepan, N.; Thayaparan, A. (Faculty of Business Studies, University of Vavuniya, 2024)

Exchange rate is identified as an important factor for turning the economic growth of countries, which was empirically confirmed by several related studies. Also, strong economic growth can lead to an appreciation of the ...
Solid Waste Source Separation Behaviour and it’s Association with Demographic, Socio-Economic, and Local Authority Involvement Factors at the Household Level in Sri Lanka

Zhao, Y.; Diunugala, H.P.; Gamlath, G.R.M. (University of Kelaniya, Sri Lanka, 2022)

Effective solid waste source separation behaviour at the household level plays a pivotal role in modern societal scenarios. Understanding situational and sociopsychological factors, including knowledge, inconvenience, ...
Impact of digital transformation on financial performance of licensed commercial banks in Sri Lanka pre and post COVID-19 pandemic

Herath, H. M. D. K.; Gamlath, G.R.M. (National Science Foundation, Sri Lanka, 2024)

Enhancing the quality of goods and services through innovation and the integration of electronic applications is a fundamental aspect of digital transformation. This topic has increasingly captivated the attention of ...
Impact of Characteristics of Accounting Software on Business Performance of Small and Medium Scale Enterprises (SMEs) in Kurunegala District, Sri Lanka

Gamlath, G.R.M. (Kampala International University, Uganda, 2021)

Most of Small and Medium Enterprises (SMEs) tend to use Computerized Accounting Systems in their business operations as a result of rapid growth in technology parallel to the today’s global developing trend. Consequently, ...
Optimizing organisational value: crafting a constructively aligned thematic framework for project governance enhancement

Gamlath, G.R.M.; Nanthagopan, Y.; Williams, N.L.; Kengatharan, L. (National Science Foundation, Sri Lanka, 2023)

This paper aims to create a harmoniously blended thematic conceptual framework that incorporates project governance principles, built upon insights obtained from previous academic studies. This framework is positioned to ...
Factors Affecting Job Satisfaction: A Study of Export Manufacturing Organizations of Biyagama Free Trade Zone in Sri Lanka

Gamlath, G.R.M.; Kaluarachchi, I.P. (University of Peradeniya, Sri Lanka, 2014)

Employees are the most important factor and the sustainable long-term competitive advantage of an organization. In the world today, in an intensely competitive global environment there is a strong demand for a workforce ...
The Effect of Financial Ratios, Firm Size and Operating Cash Flows on Earning per share: Evidence from Listed Plantation Companies of Colombo Stock Exchange (CSE) in Sri Lanka

Gamlath, G.R.M.; Darshi, G.A.N. (University of Kelaniya, Sri Lanka, 2013)

Financial information is useful to the users such as investors, management, bankers and creditors etc for understanding the financial position of the company. According to the empirical evidence, accounting information ...
Working Capital Management and Profitability: An Analysis of Listed Commercial Banks in Sri Lanka

Gamlath, G.R.M.; Rathiranee, Y. (University of Jaffna, Sri Lanka, 2012)

Decisions relating to working capital and short term financing are referred to as working capital management. These involve managing the relationship between a firm's short-term assets and its short-term liabilities. The ...
Service Quality and Its Effect on Customer Loyalty of Banking Industry in Jaffna District Sri Lanka: A Comparative Study Between State Banks and Private Banks

Dushyenthan, T. (Advances in Social Sciences and Management, 2024)

Purpose: To examine how service quality effect on customer loyalty of banking industry in Jaffna district Sri Lanka.Design/methodology/approach: A questionnaire derived from previous studies and the ...
Impact of Marketing Strategies on Business Growth of Small and Medium Enterprises in Sri Lanka

Dushyenthan, T. (Advances in Social Sciences and Management, 2024)

This study was conducted to find the impact of marketing strategies on growth of small and medium enterprises: special reference to Northern Province. Marketing strategies study was motivated by the fact that SMEs find ...
Integrated marketing communication and its effect on customer perception towards banking services in Jaffna district Sri Lanka

Dushyenthan, T. (ACADEMICIA: An International Multidisciplinary Research Journal, 2025)

Now a day’s business environment has been drastically changed as a complex and crucial one. In today’s business world, marketing processes are based on the interaction between a business and the customers. Communication ...

Recently added

Research Papers: Recent submissions

Search

Browse

All Collections

This Community

My Account