Abstract:
This study develops a new conceptual model through an extensive review of previous literature and explains how gamification artifacts such as points rewarding is inducing intrinsic motivation and how those motivational factors like knowledge self-efficacy and playfulness are influencing the employees’ knowledge sharing attitudes, through which the intentions are shaped. The Theory of Reasoned Action and the Motivational Affordances Perspective (MAP) model are used to explain the mediation effect of intrinsic motivation on the relationship between the gamification artifact and employees’ attitudes towards knowledge sharing. This study also focuses on identifying the factors that improve the predictability of attitudes towards knowledge sharing. In a managerial context, this study helps practitioners recognize the importance of devising strategies and creative ideas to include and advance the features of gamification artifacts in their gamification systems to enhance their intrinsic motivation and drive an inner change in employees to share knowledge with others.
