Performance Counselling (PC) in the Indian Air Force (IAF) was evolved over the years and has been made mandatory recently. However, it is not known if the process is effective and is actually helping improve the performance ...

This research explores how human resource practitioners understand the concept of Employer Branding (EB) and factors fostering Employer brand internally in organizations. While reviewing the literature of EB, it has been ...

Media discourse uses a specific language that differs from the ordinary because it is closely related to the particular genre, e.g., newspaper. The newspaper aims to inform, affect and attract readers. Therefore, linguistic ...

Today, the need for green marketing has heightened, as environmental issues facing the world have become more pronounced. Past research on green marketing and consumer purchase intention has been conducted mainly in developed ...

The interim report is one of the crucial instruments that help companies communicate with their shareholders promptly. These reports support investors in deciding whether to hold, buy or sell their shares. Investors/ ...

Patriotic advertising is the most popular tool and method used by managers to attract and lure the millennials to purchase goods and services during the events like Independence Day, Republic Day and other days of national ...

For more than two decades, the transformational leadership style has become the subject of research interests and empirical examination in the business and education context. To improve the whole in education quality, steps ...