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Department of Management and Entrepreneurship: Recent submissions

Now showing items 41-60 of 92

Strategic Impact of the Marketing Triangle on Building and Sustaining Successful Brands through Innovativeness and Creativity: A Balanced Perspective

Selvarajan, P. (Faculty of Management and Finance, University of Colombo, Sri Lanka., 2011)

This paper reviews the importance of branding in marketing organizations. When making a purchase, a customer is influenced by a whole range of factors associated with the complete product offer. One of these is the “brand ...
Occupational Stress among the Women Graduate Teachers in the Northern Province of Sri Lanka

Selvarajan, P.; Manokar, P. (Sabaragamuwa University of Sri Lanka, 2010)

This study intends to identify the Occupational stress among the graduate school teachers in the Northern Province of Sri Lanka. Stress is an inevitable aspect in our day to day life. All people are inevitably exposed to ...
The Impact of Service Quality towards Public Satisfaction in Government Schools

Selvarajan, P. (Royal Asiatic Society and Open University of Sri Lanka, 2010)

The paper attempts to identify the public satisfaction level and the quality of services rendered by the government schools. In Sri Lanka the government schools have been functioning as monopolies in many areas and parents ...
The Problems faced by the Displaced Women Community and its effect on Gender Equality

Selvarajan, P. (Royal Asiatic Society and Open University of Sri Lanka., 2010)

This research study mainly focuses on understanding how far the gender equality has been maintained in our society after the displacements, the problems encountered by the displaced women and finding the ways and means to ...
The need for ICT- induced Organizational Transformation among the Public Sector Banks in Sri Lanka.

Selvarajan, P. (Global Science and Technology Forum, Singapore., 2010)

This paper focuses the need for the organizational transformation in the public sector banks in Sri Lanka. Bank of Ceylon and People’s bank are the two major public commercial banks in Sri Lanka. The author investigated ...
Changing Life Patterns of Displaced Plantation Community in Vavuniya district after the independence

Selvarajan, P.; Maadhavan, M. (Sociological Association of Sri Lanka, 2009)

This research study analyses how far the life patterns of displaced plantation community has been changed after their displacement from their native place to Vavuniya district. For the purpose of this study, researchers ...
The Impact of Consumer Attitudes towards the consumption of local brands; a case study of Highland brand food products in Sri Lanka

Selvarajan, P.; Manokar, P.; Samanmali, C.K.M. (Pandith. G. P. Wickramarachchi Ayurveda Institute, University of Kelaniya., 2009)

This research study aims at identifying the impact of consumer attitudes towards the consumption of local food brands in Sri Lanka. There is a common belief among the Sri Lankan consumers that imported items are better ...
The impact of the Livelihood Facilities of the Consortium of Humanitarian Agencies (CHA) on the Life stage of IDPs

Selvarajan, P. (National Centre for Advanced Studies, Sri Lanka., 2009)

This study investigates how far the Livelihood support facilities given by the Consortium of Humanitarian Agencies (CHA) would be useful to its beneficiaries. CHA is an association of agencies working with and supporting ...
Evaluation of Customer centered approaches adapted in Public Sector Organizations

Selvarajan, P. (University of Sri Jayewardenepura, 2009)

This research study focuses on identifying how far the public sector organizations which deal with public in higher level understand the needs of them in a correct manner and provide services appropriately. In the present ...
An Empirical Study of the Effectiveness of the Rehabilitation Package of Danish Refugee Council and the Life status of its Beneficiaries

Selvarajan, P.; Gamage, R.H.K. (Sabaragamuwa University of Sri Lanka, 2008)

This research study aims at identifying the effectiveness of the rehabilitation package of the Danish Refugee Council (DRC) an International Humanitarian umbrella organization focusing on issues related to the cause of the ...
Customer Satisfaction in the Banking Industry (Special reference to Vavuniya District)

Selvarajan, P. (University of Sri Jayewardenepura, 2008)

This research study aimed to identify the level of customer satisfaction in different banks in Sri Lanka. The major problem associated with this research study is to identify the leading bank in the industry through customer ...
Nexus between green marketing mix and customer purchase intention with special reference to restaurants in vavuniya town area

Pushpanathan, A. (University of Jaffna, 2021)

The aim of this study is to explore the nexus between green marketing mix and customer purchase intention with special reference to restaurants in Vavuniya Town area. The green marketing mix factors – product, price, place ...
A study of organizational citizenship behaviour and organizational performance: the special reference to the banking industries in vavuniya district.

Kuganeswary, P.; Pushpanathan, A (University of Jaffna, 2018)

Organizational Citizenship Behaviour denotes voluntary commitment of a person in an organization or company apart from his or her contractual work, when psychology is considered for study. The main objective of the present ...
The role of main five sme industrial estates in sri lankan economic development

Pushpanathan, A.; Ragulan, N. (Shanlax International Journal of Management, 2016)

SME sector in Sri Lanka plays a vital economic role, just as in other developing countries. They are the engine of economic growth and equitable distribution throughout the country. The contribution of rural industries is ...
CORPORATE SOCIAL RESPONSIBILITY (CSR) ACTIVITIES AND BRAND EQUITY OF DIALOG AXIATA PLC, SRI LANKA.

Madubashini., D.K.; Pushpanathan, A. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, 2020)

The concept of corporate social responsibility is an emerging concept and widespread notion among business communities and other aspects in recent decades. The Sri Lankan telecommunications industry has undergone several ...
Effect of microfinance services on the performance of micro-entrepreneurs: a study in pilimathalawa area.

Swarnika, K.; Pushpanathan, A. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna., 2020)

This study examines the effect of microfinance services on the performance of microentrepreneurs in the Pilimathalawa area. One hundred micro entrepreneurs received the benefits from the Samurdhi Bank selected as a sample ...
Human resource management and entrepreneurship fit: a systematic review of literature .

Mathushan, P.; Pushpanathan, A. (Faculty of Management Studies, Rajarata University of Sri Lanka., 2020)

Over the decades, the exponential competitive rivalry among the firms combined with the technological changes have rushed firms to pursue sophisticated techniques for reaping competitive advantage. Organizations have been ...
An insight into the critical success factors influence on women entrepreneurship .

Mathushan, P.; Pushpanathan, A. (Faculty of Business Studies, Vavuniya Campus of the University of Jaffna., 2020)

Entrepreneurship has presently employed a prominent residence in the record of rewarding career opportunities for women. There is an extensive reservoir of human resource potential that remains untapped in the economy. ...
Does green innovative practices matter? The effect of green innovation on green entrepreneurship sustainability.

Mathushan, P.; Pushpanathan, A. (Faculty of Management Studies and Commerce, University of Jaffna., 2020)

Green entrepreneurs have been realized as critical motorists for a transition to a green economy. There has been a growing interest in developing a ‘green’ economy as a means of reconciling economic development and the ...
Impact of direct marketing on consumer buying behaviour: a study on pizza hut, sri lanka

Pushpanathan, A.; Munthazir, M.M.; Kobichanthar, C. (Wayamba University of Sri Lanka., 2018)

Fast food industry has been a lucrative business with higher potential for growth, it is significant to identify consumer requirements and update consumers about new products, promotions to attract consumers. Product ...

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