Browsing Department of Management and Entrepreneurship by Subject "Marketing Mix"

Now showing items 1-2 of 2

CUSTOMER PREFERENCE AND SATISFACTION: A COMPARATIVE STUDY BETWEEN SRI LANKA INSURANCE COMPANY AND CEYLINCO INSURANCE COMPANY IN VAVUNIYA DISTRICT

Inthuza, S.; Pushpanathan, A. (University of Colombo, 2012-12)

The insurance industry provides protection against financial losses resulting from a variety of hazards. There are various insurance companies provide its service to peoples in Vavuniya District. The present study is to ...
MARKETING MIX AND CUSTOMER PERCEPTION TOWARDS PLASTIC FURNITURE IN VAVUNIYA DISTRICT

Udeshini, R.; Pushpanathan, A. (South Eastern University of Sri Lanka, 2013)

This study attempts to analyze the impact of marketing mix and buyer’s characteristics on consumer perception towards plastic furniture in Vavuniya District. The marketing mix variables such as product, price, place and ...

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