Selvarajan, P.; Manokar, P.; Samanmali, C.K.M.
(Pandith. G. P. Wickramarachchi Ayurveda Institute, University of Kelaniya., 2009)
This research study aims at identifying the impact of consumer attitudes towards the consumption of local food brands in Sri Lanka. There is a common belief among the Sri Lankan consumers that imported items are better ...