Browsing Department of Management and Entrepreneurship by Subject "Competitive Advantage"

Browsing Department of Management and Entrepreneurship by Subject "Competitive Advantage"

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  • Customer Satisfaction in the Banking Industry (Special reference to Vavuniya District) 
    Selvarajan, P. (University of Sri Jayewardenepura, 2008)
    This research study aimed to identify the level of customer satisfaction in different banks in Sri Lanka. The major problem associated with this research study is to identify the leading bank in the industry through customer ...
  • Green marketing mix as a strategy to improve competitive advantage 
    Pavithra, S.; Pushpanathan, A. (Faculty of Management Studies and Commerce, University of Jaffna., 2019)
    Today many companies want to improve their greenness. A way to do this is by greening the marketing mix. The current green marketing literature only touches upon certain aspects of the marketing mix. As green marketing ...

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