Browsing Department of Management and Entrepreneurship by Subject "Brand awareness"

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The impact of Promotional Strategies on Brand Awareness - Special Reference to Full Cream Milk Powder Brands available in Vavuniya District

Praveena, R.; Jude Leon, S.A. (Rajarata University of Sri Lanka, 2011)

Marketers carry out different kinds of promotional strategies to survive their brands in the market place. But most of them fail to succeed, because of the incorrect promotional strategy would be selected, suited to their ...
IMPACT OF PROMOTIONAL STRATEGIES ON BRAND AWARENESS: A STUDY ON MILK POWER BRANDS IN NUWARA ELIYA DISTRICT

Udeshini, P.; Pushpanathan, A. (IFRSA, 2013-12)

Milk production is an integral part of the food consumption and it contains many nutrients and provides a quick and easy way of supplying these nutrients to the diet within relatively few calories. Milk, the most suitable ...

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