Browsing Department of Management and Entrepreneurship by Author "Pushpanathan, A"

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FACTORS INFLUENCING ON CONSUMERS’ ATTITUDE TOWARDS THE DAIRY PRODUCTS: A CASE STUDY OF HIGHLAND BRAND PRODUCTS IN VAVUNIYA DISTRICT

Pushpanathan, A; Priyanthy, M (IFRSA, 2012-06)

As a consumer, they have to be more vigilant about prevailing market situations, availability of goods and quality and standards of goods. Consumers have the ultimate power to choose the right products which are fulfill ...
A study of organizational citizenship behaviour and organizational performance: the special reference to the banking industries in vavuniya district.

Kuganeswary, P.; Pushpanathan, A (University of Jaffna, 2018)

Organizational Citizenship Behaviour denotes voluntary commitment of a person in an organization or company apart from his or her contractual work, when psychology is considered for study. The main objective of the present ...

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