A supermarket is a large form of the traditional grocery store. It is a self-service shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than ...

Today many companies want to improve their greenness. A way to do this is by greening the marketing mix. The current green marketing literature only touches upon certain aspects of the marketing mix. As green marketing ...

In general, research on entrepreneurship thus far, has been intriguingly slight investigation into the motives and influences on green entrepreneurs. In the recent decades, green entrepreneurship is ubiquitous and a vitally ...

Entrepreneurial activities are regularly started and completed by people inside the firms. Firms by themselves sit idle. Most aggregate activities that occur inside organizations combine their exercises. During the last ...

Dengue is a notifiable communicable disease in Sri Lanka since 1996. Dengue fever spread rapidly among people living in most of the districts of Sri Lanka. The present notification system of dengue communicable diseases ...

Fast food industry has been a lucrative business with higher potential for growth, it is significant to identify consumer requirements and update consumers about new products, promotions to attract consumers. Product ...

Milk production is an integral part of the food consumption and it contains many nutrients and provides a quick and easy way of supplying these nutrients to the diet within relatively few calories. Milk, the most suitable ...

This study attempts to analyze the customer satisfaction and service quality, and the relationship between them of insurance companies, and to identify the approaches to improve the customer satisfaction and the service ...

Nowadays, Social Media Marketing (SMM) is a powerful promotional tool for influencing consumers’ purchase intention. The aim of this study is to explore the impact of SMM activities such as entertainment, customization, ...

The study investigates the importance of Directional Policy Matrix (DPM) for Sri Lankan marketers. Understanding of theories in marketing has a great impact of marketing practices, since the survival and sustainability of ...