HR Analytics in Predictive Decision Making in Apparel Industry, Katunayake Export Processing Zone

Abstract

With the advent of new technologies and the way people engage with each other in businesses, huge amounts of data are generated, and the speed and variety of data is increasing without any limit in every day. HR analytics plays a vital role in predictive decision-making in organizations. This research study is conducted to analyze HR analytics in predictive decision making among managerial level employees of HR department in Apparel Industry, Katunayake Export Processing Zone. This research is conducted as a qualitative research and semi-structured questionnaires were used for the sample of 20 respondents and used purposive sampling method. The findings were derived through using the thematic analysis method using the manual coding. This study was mainly focused on HR analytical tools, need for the HR analytics, expertise in the HR analytics, predictive decisions and timely decisions and also how HR analytics supports predictive decision making. The findings revealed that HR analytics has emerged as the crucial factor in the apparel industry and managerial level employees were clearly revealed the importance of the HR analytics. The study demonstrated that they are getting more advantages in using HR analytics for their predictive decision making in the apparel industry.