This collection contains research articles from Vavuniya journal of business management, volume 4 issue 1 published by the Faculty of Business Studies, University of Vavuniya
Nanthakumar, T.; Saravanabawan, A.; Raveendran, T.(Faculty of Business Studies, University of Vavuniya, 2021-06)
For more than two decades, the transformational leadership style has become the subject of research interests and empirical examination in the business and education context. To improve the whole in education quality, steps ...
Vivek, R.; Nanthagopan, Y.(Vavuniya Campus of the University of Jaffna, 2021-06)
Gamification is one of the most prevalent and debatable issues in the current era, where the application of gamification in different organizational processes can be seen as a normal and common factor in firms. Human ...
Raveendran, T.; Gamage, Aruna S.(Vavuniya Campus of the University of Jaffna, 2021-06)
Leadership plays a considerable role in determining the behavior of employees and the success or failure of organizations. Therefore, research in leadership gets more attention from researchers worldwide to find the ...
Thasika, Y.(Vavuniya Campus of the University of Jaffna, 2021-06)
This research explores how human resource practitioners understand the concept of Employer Branding (EB) and factors fostering Employer brand internally in organizations. While reviewing the literature of EB, it has been ...
Jasintha, N.; Mayuran, L.(Vavuniya Campus of the University of Jaffna, 2021-06)
The present study aims to investigate the impact of emotional intelligence on employee engagement among healthcare workers. Employee engagement is critical for completing and executing activities in any form of organization. ...
Amarawickrama, Nayana P.; Adikaram, Arosha S.(Vavuniya Campus of the University of Jaffna, 2021-06)
This paper explores how human resource professionals understand bullying and the perceptions and beliefs about the concept. A proper and comprehensive understanding of the concept is the backbone of any preventive measures ...
Sarmatha, P.(Vavuniya Campus of the University of Jaffna, 2021-06)
Although many educational institutions have started the blended learning system (integration of face-to-face and online mode of teaching and learning) all over the country, the language learning system in Sri Lanka has ...
Hettiarachchi, P. K.; Fernando, P. I. N.(Vavuniya Campus of the University of Jaffna, 2021-06)
Private Label Brands (PLBs) are a popular innovative marketing strategy adopting by retailers. In contrast, PLB could be defined as the store brands that the retailers and, on most occasions, exclusively own low-cost ...
Dilshani, Shanika; Fernando, P. I. N.; Ranaweera, R. A. A. K.(University of Vavuniya, 2021-06)
Marine tourism is a niche tourism product, and it can be identified as a sustainable alternative to tourism. During the last few decades, marine mammal-based tourism has experienced rapid tourism growth. Significantly, ...