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THE IMPACT OF HEDONIC SHOPPING MOTIVATIONS ON IMPULSIVE BUYING BEHAVIOR OF CONSUMERS IN APPAREL SECTOR IN GALLE DISTRICT
Selvarajan, P.
;
Chathuranga, R.W. L.
(
Faculty of Business Studies, Vavuniya Campus of the University of Jaffna
,
2019
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Author
Chathuranga, R.W. L. (1)
Selvarajan, P. (1)
Subject
adventure shopping motivation (1)
hedonic shopping motivations (1)
impulsive buying behavior (1)
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Date Issued
2019 (1)
Has File(s)
Yes (1)