Due to its dynamic and emergent nature, the effectiveness of social media as a marketing communication channel has presented many challenges for marketers and more consumers are using them as a source of information about ...

This article presents the results of a study carried out among 48 sophomores of a Sri Lankan university to find out the relationship between the beliefs about language learning (reading and writing) and their ability to ...

This research is an investigation on the role of the marketing factors to develop the agritourism industry in Dambulla tourism area. Agritourism is the application of tourism activities to the agriculture industry. As it ...

Project identification is to develop a preliminary proposal for the most appropriate set of interventions and course of action, within a specific time and budget frames, to address a specific development goal in a particular ...

Service quality is essential to the service supplying organizations, including the restaurants. The restaurateurs should consider more about the quality of their services. Then, they can compete with their competitors ...

In recent years, career of the women has to turn into a significant area of concern, and during the last two decades, there has been an increase in the proportion of women at entry and middle-level management positions ...

The objective of this study is to identify the Cause-effect Relationship between Growth and Profitability conducted for twenty listed manufacturing companies in Colombo Stock Exchange of Sri Lanka, for five years of the ...

This study intends to investigate the usefulness of Accounting Information System (AIS) for organizational performance. AIS plays a significant role in today's dynamic business environment. It is becoming increasingly ...