Country of Origin and Consumer Purchase Intention towards Cosmetics in Sri Lanka, with special reference to Negombo Town Area People

Abstract

Cosmetic industry brings the hidden needs of the people as basic necessities. This study is helpful for cosmetic companies and consumers to make effective decisions about their production and consumption activities, since it attempts to find the influence of country of origin on consumer purchase intention with special reference to Negombo town area people. This study used both primary and secondary data sources to collect relevant data. In this study, researcher gave priority to primary data. 100 customers were selected as samples by using simple random sampling technique and then the data were analyzed using regression analysis, descriptive analysis, reliability analysis and correlation analysis. The research results showed that country image, brand image and product quality have significant impact on consumer purchase intention towards cosmetics among Negombo town area people