Abstract:
The English language has drawn the global recognition and it is considered the link language in Sri Lanka. The Bilingual Sri Lankan community uses code-mixing and code-switching in different linguistic environments. Marketers use this twin phenomenon — mixing and switching to convey message about a product or service effectively. This paper attempts to identify the use of code-mixing and code-switching in billboards in the Southern province of Sri Lanka based on randomly selected eight billboards. The findings have indicated that English is widely used as a language of communication and trade in Sri Lanka.
