A STUDY ON CODE SWITCHING AND CODE MIXING IN BILLBOARDS IN SOUTHERN PROVINCE, SRI LANKA

dc.contributor.author	Karunarathne, A.S.
dc.contributor.author	Gurusinghe, S.A.
dc.date.accessioned	2022-08-24T04:07:14Z
dc.date.available	2022-08-24T04:07:14Z
dc.date.issued	2021-10-15
dc.identifier.issn	2815-0163
dc.identifier.uri	http://drr.vau.ac.lk/handle/123456789/411
dc.description.abstract	The English language has drawn the global recognition and it is considered the link language in Sri Lanka. The Bilingual Sri Lankan community uses code-mixing and code-switching in different linguistic environments. Marketers use this twin phenomenon — mixing and switching to convey message about a product or service effectively. This paper attempts to identify the use of code-mixing and code-switching in billboards in the Southern province of Sri Lanka based on randomly selected eight billboards. The findings have indicated that English is widely used as a language of communication and trade in Sri Lanka.	en_US
dc.language.iso	en	en_US
dc.publisher	University of Vavuniya	en_US
dc.source.uri	https://vau.ac.lk/VUIRC-2021/	en_US
dc.subject	Code switching and code mixing	en_US
dc.subject	Link and national language	en_US
dc.subject	Trade	en_US
dc.subject	Billboards	en_US
dc.title	A STUDY ON CODE SWITCHING AND CODE MIXING IN BILLBOARDS IN SOUTHERN PROVINCE, SRI LANKA	en_US
dc.type	Conference paper	en_US
dc.identifier.proceedings	Vavuniya University International Research Conference (VUIRC) 2021	en_US