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Showing 3 out of a total of 3 results for collection: Department of Marketing Management. (0.005 seconds)

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Influence of Social Media Characteristics on Consumers’ Purchase Intention

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2015)
Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)
Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka.

Kajanthy, S.; Shivany, S. (Wayamba University of Sri Lanka, 2021)

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