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Showing 10 out of a total of 29 results for collection: Department of Marketing Management. (0.016 seconds)

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Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District.

Sivesan, S.; Kajanthy, S. (University of Jaffna, 2017)
Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka.

Kajanthy, S.; Shivany, S. (Wayamba University of Sri Lanka, 2021)
The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District

Jude Leon, S.A.; Thilakshan, P. (Vavuniya Campus of the University of Jaffna, 2017)
Influence of Social Media Characteristics on Consumers’ Purchase Intention

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2015)
Green Banking Practices of Public Sector Banks in Sri Lanka

Kajanthy, S.; Grace, H.H. (University of Jaffna, 2017)
Exploring the Model for Multimedia Messaging Services for Special Context

Grace, H.H.; Kajanthy, S.; Kurunathan, D. (University of Jaffna, 2017)
Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)
Determinants of Customer Satisfaction in Ammachchi Traditional Food Center in Vavuniya District

Keerthika, A.; Kajanthy, K.; Thayaparan, A. (The International Research and Development Institution, 2019)
A Review on The Relationship Variables to Job Design

Thusyanthy, V. (CSC Press (USA), 2014)
Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.

Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

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