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Showing 10 out of a total of 29 results for collection: Department of Marketing Management.
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Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District.
Sivesan, S.
;
Kajanthy, S.
(
University of Jaffna
,
2017
)
Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka.
Kajanthy, S.
;
Shivany, S.
(
Wayamba University of Sri Lanka
,
2021
)
The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District
Jude Leon, S.A.
;
Thilakshan, P.
(
Vavuniya Campus of the University of Jaffna
,
2017
)
Influence of Social Media Characteristics on Consumers’ Purchase Intention
Kajanthy, S.
;
Vaikunthavasan, S.
(
University of Jaffna
,
2015
)
Green Banking Practices of Public Sector Banks in Sri Lanka
Kajanthy, S.
;
Grace, H.H.
(
University of Jaffna
,
2017
)
Exploring the Model for Multimedia Messaging Services for Special Context
Grace, H.H.
;
Kajanthy, S.
;
Kurunathan, D.
(
University of Jaffna
,
2017
)
Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District
Kajanthy, S.
;
Vaikunthavasan, S.
(
University of Jaffna
,
2017
)
Determinants of Customer Satisfaction in Ammachchi Traditional Food Center in Vavuniya District
Keerthika, A.
;
Kajanthy, K.
;
Thayaparan, A.
(
The International Research and Development Institution
,
2019
)
A Review on The Relationship Variables to Job Design
Thusyanthy, V.
(
CSC Press (USA)
,
2014
)
Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.
Senevirathna, H.P.I.S.
;
Kajanthy, S.
;
Vaikunthavasan, S.
(
University of Jaffna
,
2017
)
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Author
Jude Leon, S.A. (10)
Jegashini, K. (9)
Kajanthy, S. (7)
Shivany, S. (6)
Dilogini, S. (3)
Vaikunthavasan, S. (3)
Vannarajah, T.L. (3)
Grace, H.H. (2)
Dushyenthan, T. (1)
Kajanthy, K. (1)
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Subject
Social Media (3)
Gender equality (2)
SMEs (2)
Social media marketing (2)
Advanced technological institutes (1)
AI personalization (1)
Ammachchi food center (1)
Banking Indusrty (1)
Bitcoin (1)
Brand Association (1)
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Date Issued
2020 - 2025 (15)
2011 - 2019 (14)
Has File(s)
Yes (29)