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Showing 4 out of a total of 4 results for collection: Department of Marketing Management. (0.004 seconds)

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Influence of Social Media Characteristics on Consumers’ Purchase Intention

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2015)
Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)
Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.

Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)
Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention

Kajanthy, K.; Vaikunthavasan, S. (Vavuniya Campus of the University of Jaffna, 2018)

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Author
- Vaikunthavasan, S. (4)
- Kajanthy, S. (3)
- Kajanthy, K. (1)
- Senevirathna, H.P.I.S. (1)
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