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Showing 7 out of a total of 7 results for collection: Department of Marketing Management.
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Influence of Social Media Characteristics on Consumers’ Purchase Intention
Kajanthy, S.
;
Vaikunthavasan, S.
(
University of Jaffna
,
2015
)
Exploring the Model for Multimedia Messaging Services for Special Context
Grace, H.H.
;
Kajanthy, S.
;
Kurunathan, D.
(
University of Jaffna
,
2017
)
Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District.
Sivesan, S.
;
Kajanthy, S.
(
University of Jaffna
,
2017
)
Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District
Kajanthy, S.
;
Vaikunthavasan, S.
(
University of Jaffna
,
2017
)
Green Banking Practices of Public Sector Banks in Sri Lanka
Kajanthy, S.
;
Grace, H.H.
(
University of Jaffna
,
2017
)
Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka.
Kajanthy, S.
;
Shivany, S.
(
Wayamba University of Sri Lanka
,
2021
)
Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.
Senevirathna, H.P.I.S.
;
Kajanthy, S.
;
Vaikunthavasan, S.
(
University of Jaffna
,
2017
)
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Author
Kajanthy, S. (7)
Vaikunthavasan, S. (3)
Grace, H.H. (2)
Kurunathan, D. (1)
Senevirathna, H.P.I.S. (1)
Shivany, S. (1)
Sivesan, S. (1)
Subject
Social Media (3)
Business Environment (1)
Carbon Footprint (1)
Commercial Banks (1)
Consumer purchasing intention (1)
CSR (1)
Customer Relationship Marketing (1)
Ease of Use (1)
Energy Saving (1)
Environment (1)
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Date Issued
2017 (5)
2015 (1)
2021 (1)
Has File(s)
Yes (7)