Browsing Department of Marketing Management by Subject "Social media marketing"

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Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.

Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

The hotel industry as a whole is being stressed by many forces to use social media marketing rapidly. Hotels are becoming progress with this social media cause to stay up to date with the newest market trends and to cope ...

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