Browsing Department of Marketing Management by Subject "Social Media"

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Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

The purpose of this study is to identify the seminal factors in adopting the social media applications for the SMEs development in Jaffna District. The adoption of social media applications to promote and carryout business ...
Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka.

Kajanthy, S.; Shivany, S. (Wayamba University of Sri Lanka, 2021)

MSMEs are the backbone of any nation. After the end of the civil war in 2009, people from the Northern Province of Sri Lanka started MSMEs, and that should be run on the virtual market and the physical market for business ...
Influence of Social Media Characteristics on Consumers’ Purchase Intention

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2015)

In 21st century, Social Media has become the modern tool for people to engage socially. Building on the foundation of Web 2.0, Social Media applications have facilitated extraordinary growth in human interaction in modern ...

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