Browsing Department of Marketing Management by Author "Vaikunthavasan, S."

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Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

The purpose of this study is to identify the seminal factors in adopting the social media applications for the SMEs development in Jaffna District. The adoption of social media applications to promote and carryout business ...
Development of Conceptual Model for Social Media Characteristics and Consumers’ Purchase Intention

Kajanthy, K.; Vaikunthavasan, S. (Vavuniya Campus of the University of Jaffna, 2018)
Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.

Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

The hotel industry as a whole is being stressed by many forces to use social media marketing rapidly. Hotels are becoming progress with this social media cause to stay up to date with the newest market trends and to cope ...
Influence of Social Media Characteristics on Consumers’ Purchase Intention

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2015)

In 21st century, Social Media has become the modern tool for people to engage socially. Building on the foundation of Web 2.0, Social Media applications have facilitated extraordinary growth in human interaction in modern ...

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