Browsing Department of Marketing Management by Author "Shivany, S."

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Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka.

Kajanthy, S.; Shivany, S. (Wayamba University of Sri Lanka, 2021)

MSMEs are the backbone of any nation. After the end of the civil war in 2009, people from the Northern Province of Sri Lanka started MSMEs, and that should be run on the virtual market and the physical market for business ...

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