Rukshan, A.; Kajanthy, V.; Nik Thompson; Jayamali, M.D.R.
(Australasian Conference on Information Systems (ACIS) 2023 Proceedings (hosted on AIS Electronic Library)., 2023)
Digital marketing is quickly becoming more popular for product sourcing, allowing businesses to engage with customers and gain a competitive edge. In an ever-changing business environment, supermarkets need to create a ...