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Browsing Department of Marketing Management by Author "Kajanthy, S."

Now showing items 1-7 of 7

Determinants of Customer Relationship Marketing in Commercial Banks with Special Reference to Jaffna District.

Sivesan, S.; Kajanthy, S. (University of Jaffna, 2017)

Customer relationship marketing played and still plays a significant role in the contemporary business environment. This paper investigates the determinants of customer relationship marketing in banking industry with 520 ...
Determining Factors in Adopting the Social Media Applications for the Development of SME in Jaffna District

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

The purpose of this study is to identify the seminal factors in adopting the social media applications for the SMEs development in Jaffna District. The adoption of social media applications to promote and carryout business ...
Exploring the Model for Multimedia Messaging Services for Special Context

Grace, H.H.; Kajanthy, S.; Kurunathan, D. (University of Jaffna, 2017)

This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studies in foreign countries regarding Multimedia Messaging service which is ...
Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka.

Kajanthy, S.; Shivany, S. (Wayamba University of Sri Lanka, 2021)

MSMEs are the backbone of any nation. After the end of the civil war in 2009, people from the Northern Province of Sri Lanka started MSMEs, and that should be run on the virtual market and the physical market for business ...
Green Banking Practices of Public Sector Banks in Sri Lanka

Kajanthy, S.; Grace, H.H. (University of Jaffna, 2017)

Business organizations cannot operate by considering profit only because of the increase in environment awareness. Thus, there is a move in the direction to environmentally sensitive. One of those areas is Green Banking. ...
Impact of Social Media Marketing on Customers’ Purchasing Intention: With Special Reference to Hotel Industry in North Central Province, Sri Lanka.

Senevirathna, H.P.I.S.; Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2017)

The hotel industry as a whole is being stressed by many forces to use social media marketing rapidly. Hotels are becoming progress with this social media cause to stay up to date with the newest market trends and to cope ...
Influence of Social Media Characteristics on Consumers’ Purchase Intention

Kajanthy, S.; Vaikunthavasan, S. (University of Jaffna, 2015)

In 21st century, Social Media has become the modern tool for people to engage socially. Building on the foundation of Web 2.0, Social Media applications have facilitated extraordinary growth in human interaction in modern ...

Browsing Department of Marketing Management by Author "Kajanthy, S."

Browsing Department of Marketing Management by Author "Kajanthy, S."

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