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Browsing Department of Marketing Management by Author "Jude Leon, S.A."

Now showing items 1-6 of 6

Country of Origin and Consumer Purchase Intention towards Cosmetics in Sri Lanka, with special reference to Negombo Town Area People

Sachinila, W.A.I.; Jude Leon, S.A. (The Open University of Sri Lanka, 2022-04-01)

Cosmetic industry brings the hidden needs of the people as basic necessities. This study is helpful for cosmetic companies and consumers to make effective decisions about their production and consumption activities, since ...
Factors Influencing Consumer Buying Decision towards Herbal Products in Monaragala District, Sri Lanka

Suriyage, R.D.S.D.; Jude Leon, S.A. (University of Kelaniya, 2023-04-28)

Appeal towards herbal products is increasing these days, because consumers become conscious about natural ingredients and harmless offers. This study aims to identify the influencing factors on consumer buying decision ...
The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District

Jude Leon, S.A.; Thilakshan, P. (Vavuniya Campus of the University of Jaffna, 2017)

The study focused on “The impact of brand equity on consumer purchasing decision - Special reference to Lux beauty soap in Vavuniya District”. Four aspects of brand equity, notably brand awareness, brand association, ...
Impact of Customer Relationship Marketing on Customer Loyalty - A comparative study between state banks and private banks in Northern Region of Sri Lanka

Jude Leon, S.A.; Pathmini, M.G.S. (Faculty of Arts and Culture South Eastern University of Sri Lanka., 2019)

In recent years, there is a growing interest in achieving customer loyalty in general but specially in the service sector. Customer relationship marketing (CRM) becomes one of the powerful tools to make it true. This study ...
Impact of factors of product modification on customer satisfaction Special reference to Apple & Samsung in Northern Region, Sri Lanka

Jude Leon, S.A. (University of Sri Jayewardenepura, 2020-07-15)

The business becomes highly globalized & competitive in nature, & all the firms are trying to tackle different conditions in acquiring & retaining customers. Product modification is one of the tools used by firms to maintain ...
The impact of Product Modification on Customer Satisfaction.

Vannarajah, T.L.; Jude Leon, S.A. (South Eastern University of Sri Lanka, 2011)

This research concerns with the analysis of "The impact of product modification on customer satisfaction". The researcher formulated problem question as "Does product modification have significant influence on customer ...

Browsing Department of Marketing Management by Author "Jude Leon, S.A."

Browsing Department of Marketing Management by Author "Jude Leon, S.A."

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