Abstract:
The research discusses the intersection of social media and citizen participation in human
protests, specifically focusing on the transformative impact observed during the Black
Lives Matter (BLM) movement. The study highlights their contributions to activism, information dissemination, and community building by analysing the multifaceted role of
social media platforms. The BLM movement is a compelling case study, showcasing how
social media amplifies marginalized voices, fosters global solidarity, and transcends
geographical boundaries. The study recognizes challenges such as misinformation and
algorithmic biases while emphasizing the democratization of activism facilitated by digital
platforms. The study concludes that the BLM movement exemplifies the potential of social
media in reshaping citizen involvement in protests, fostering inclusivity, and empowering
individuals to address systemic inequalities. Acknowledging the need for nuanced understanding, the research provides insights for researchers and professionals seeking to leverage social media for social justice causes. In a bird’s eye view, it contends that the
dynamic relationship between social media and activism has redefined the landscape of
citizen participation in human protests, offering a glimpse into the future of this transformative engagement.
