Introduction to the Power of Social Media: Catalysing Citizen Participation in Human Protests through the Black Lives Matter Movement

Abstract

The research discusses the intersection of social media and citizen participation in human protests, specifically focusing on the transformative impact observed during the Black Lives Matter (BLM) movement. The study highlights their contributions to activism, information dissemination, and community building by analysing the multifaceted role of social media platforms. The BLM movement is a compelling case study, showcasing how social media amplifies marginalized voices, fosters global solidarity, and transcends geographical boundaries. The study recognizes challenges such as misinformation and algorithmic biases while emphasizing the democratization of activism facilitated by digital platforms. The study concludes that the BLM movement exemplifies the potential of social media in reshaping citizen involvement in protests, fostering inclusivity, and empowering individuals to address systemic inequalities. Acknowledging the need for nuanced understanding, the research provides insights for researchers and professionals seeking to leverage social media for social justice causes. In a bird’s eye view, it contends that the dynamic relationship between social media and activism has redefined the landscape of citizen participation in human protests, offering a glimpse into the future of this transformative engagement.