Influence of Social Media on Project Communication

Abstract

This research aims to ascertain the influence of social media characteristics on project communication, including technological, individual and group, project and task, and situational characteristics. This research adopted a quantitative study to determine which social media characteristics impact the project communication with descriptive and regression analyses. The research used a standardized questionnaire for data collection, both physical and online. There were 204 total responses gathered. The study finds that project communication is influenced by social media technology characteristics, individual and group characteristics, and Project and task characteristics, but not by situational characteristics. The limitations of this study were that only the Eastern Province NGOs were involved in the research, which only included four social media characteristics. Through this study, the researcher recommended to the NGOs and future researchers that when selecting the social media platforms to do the project activities, they should consider the characteristics' proved in this research and in the future, they want to determine rather than any other social media characteristics' are going to influence on the project communication. Finally, the NGOs need to adapt the technology improvement. This study completes the research on social media's influence on project communication. It Establishes the foundation for future study and could serve as a practical manual for using effective social media in project communication.