Abstract:
This study explores job satisfaction among retail clothing salespersons in Sri Lanka,
with a focus on NOLIMIT, Kandy, CIB, and Thilakawardhene. Job satisfaction is a
critical factor influencing turnover rates, organizational performance, and customer
satisfaction. Previous literature indicates that factors such as pay, work environment,
and management support significantly affect job satisfaction in retail, though limited
research exists on Sri Lanka’s retail clothing sector. A Quantitative -methods
approach was employed, combining descriptive and inferential statistical analysis. A
survey with 239 participants from the four retail companies was conducted.
Descriptive statistics analyzed demographics, while Chi-square, Kruskal-Wallis, and
MANOVA tests assessed the influence of gender, work experience, and workplace
environment on job satisfaction. Results showed no significant gender-based
differences in satisfaction (χ² = 113.145, p = 1.000). However, employees with more
than five years of experience reported higher satisfaction levels (Kruskal-Wallis H =
26.341, p < 0.001). The MANOVA revealed significant differences in stress levels,
work-life balance, and shift types across workplaces (Pillai’s Trace = 0.932, p <
0.000). Post-hoc analysis highlighted Kandy’s superior work-life balance and
Nolimit’s lower stress levels. The study recommends improving shift schedules,
training, and career advancement opportunities, particularly for less experienced
employees. It also suggests addressing gender differences in satisfaction and
improving work-life balance, especially in workplaces with irregular shift
management. This research contributes to understanding job satisfaction in Sri
Lanka’s retail clothing sector, providing actionable insights for improving employee
well-being and organizational performance.
