Abstract:
This study explores the Enhancing Lecturers’ Teaching Knowledge through AI
Based Teaching Tools: Evidence from Faculty of Management studies and 
Commerce, University of Jaffna. The main objective is to examine how AI tools, 
particularly those offering Personalized Teaching Insights (PTI), Knowledge 
Enhancement (KEN), and Adaptive Learning (ADL), influence pedagogical 
development. A structured questionnaire was used to collect data from 54 lecturers, 
and quantitative analysis methods were applied to identify the impact of the selected 
variables and teaching knowledge. The findings reveal that AI tools providing 
personalized teaching insights and adaptive learning support significantly contribute 
to the improvement of teaching knowledge, while knowledge enhancement methods 
show a less positive or even adverse effect. This highlights the importance of 
integrating intelligent, adaptive technologies into academic environments to support 
lecturers' instructional practices. The study emphasizes the need for continuous 
professional development and the rethinking of knowledge acquisition strategies in 
the era of AI. It further recommends extending similar investigations across broader 
educational contexts to strengthen the evidence base for AI-driven pedagogical 
innovation.