This Digital Research Repository includes the intellectual research output of the academics, scholars and students of the University of Vavuniya. The repository was intended to aid in the dissemination and preservation of digital content created by members of University of Vavuniya. It also serves as an online archive to raise the visibility and impact of our groundbreaking work across various disciplines.
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Phillip, P.M.G.; Erangajith, R.M.D.; Thayaparan, A.
(University of Sri Jayewardenepura, Sri Lanka., 2025)
United Nations defines “Youth” as a period of transition from the dependence of childhood to adulthood’s independence and awareness of interdependence as members of a community. Youth participation in agriculture is very ...
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Shenbagavel; Anbu selvan; Sairam
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)
This study explores the impact of globalization on consumer behavior, examining how increased
interconnectedness and cultural exchange have transformed purchasing patterns, preferences, and decision making processes ...
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Yashika, R.; Sruthi, S.; Janagan, J.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)
The comparative effects of incentive-based and emotional loyalty on customer retention in the cutthroat market of today are examined in this study. Discounts and reward points are examples of incentives that draw short ...
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Soundarya, G.; Aishwarya, R.; Emelda Margarette, C.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)
Influencers have a big say in how younger generations view products and make decisions in the social media era. This study examines the relationship between Generation Z's purchasing behaviors and social media influencers, ...
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Sanjayram; Aravind, R.; Yesvanth, B.
(Department of Marketing Management, Faculty of Business Studies, University of Vavuniya, 2025)
The increasing consumption of junk food among children has become a serious public health issue. High in calories, sugars, and fats, junk foods have gained popularity due to their taste, convenience, and wide availability. ...
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