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PATRIOTIC ADVERTISING AND MILLENNIALS IN INDIA: AN EMPIRICAL INVESTIGATION
Shetty, Shivakanth
;
Anand, Kerena
;
Raghavendra, A. N.
;
Singaram, Rukmani
;
Nanda Kishore, S.
(
University of Vavuniya
,
2021-12
)
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Author
Anand, Kerena (1)
Nanda Kishore, S. (1)
Raghavendra, A. N. (1)
Shetty, Shivakanth (1)
Singaram, Rukmani (1)
Subject
Advertising campaigns (1)
Ethnocentrism (1)
Patriotic brands (1)
Patriotism (1)
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2021 (1)
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